Online Marketing Manager Apps (m/f/d)

BILD is THE leading medium in Germany. 500 BILD reporters work for the editorial team, which is on duty 24 hours a day, and has been setting the topics of the day for over 60 years with a wealth of exclusive reports. The innovative products of the BILD Group offer first-class journalism on all channels around news, sports, advice and entertainment, whether printed, online or mobile – anytime and anywhere. We believe in the future of journalism as a business model and invest in forward-looking technologies. Our five essentials are the values that connect us and our compass in our commitment to freedom.

Our Team

We are a motivated team where everyone contributes to success with their own online marketing focus (Affiliate, App, Onsite, Display, Search, Social). We are united by a passion for digital campaigns. Here you have the opportunity to contribute your expertise, develop personally and exchange ideas closely with colleagues from areas such as CRM, Product Management and Analytics.

What you will move with us:

• You strategically and conceptually develop the app campaigns for the BILD News App, Sport BILD App, WELT News App and WELT Edition.
• You independently set up, manage and continuously optimize campaigns via Google Ads, Facebook Ad Manager, Apple Ads and other platforms based on reports and creative approaches.
• You take budget responsibility and always keep an eye on your KPIs.
• You optimize the App Store presence (ASO) across the various platforms to sustainably increase reach and conversion.
• You work closely with colleagues from CRM, Product Management and Analytics and thus contribute to a holistic marketing strategy.
• If necessary, you confidently manage external agencies, service providers and partners.

What you bring with you:

• Completed studies in economics or communication sciences (ideally with a focus on marketing) or a comparable qualification.
• Several years of professional experience in performance or online marketing – whether in agencies, corporate marketing or as a freelancer.
• Demonstrable experience in the independent planning, implementation and optimization of performance campaigns, with a special focus on app marketing.
• Very good knowledge of common marketing and tracking tools such as Google Ads, Facebook Ad Manager, Apple Ads, as well as Adjust or AppsFlyer.
• Profound understanding of tracking, attribution and success control of marketing measures.
• You have a passion for journalistic products and a keen sense for dealing with editorial content.
• You have very good German language skills, both written and spoken, and use your creativity specifically to convey messages effectively.

What we offer:

• Never stop learning! Use our diverse learning content and offers for your personal development.
• Free food offer: in addition to a breakfast snack, a free lunch in our Kiez restaurant.
• 30 days of vacation.
• State-of-the-art offices, from hardware to software to the design of the workspaces - including MacBook & iPhone, which can also be used privately.
• Employee offers that suit you and your life situation: whether discounted Deutschland-Ticket or JobRad-Leasing, bicycle garage (incl. regular bicycle service) and many other discounts.
• Collaboration thrives on direct exchange – we rely on 80% office presence and 20% mobile working.
• We offer you an indefinite position immediately, full-time or part-time.

BILD is Germany's largest media brand and offers outstanding digital and print journalism around the clock with news, politics, entertainment, sports and advice. The BILD Group includes BILD, BILD am SONNTAG, B.Z., SPORT BILD, AUTO BILD, BOOK-Family as well as Axel Springer Regio and the Axel Springer Academy in Axel Springer Deutschland GmbH. BILD, like BUSINESS INSIDER, MORNING BREW, POLITICO and WELT, belongs to Axel Springer, a transatlantic media company in family ownership with locations in Berlin and New York. The portfolio is supplemented by the marketing companies Awin, Bonial and Idealo as well as the digital market research institute Emarketer. With more than 10,000 employees, Axel Springer is active in over 25 countries.

Questions and Answers about the application process

The most frequent questions and answers can be found in our FAQs: career.axelspringer.com/de/faq

To facilitate readability, we limit ourselves to male designations in the text. Nevertheless, diversity is an essential part of our corporate culture! We welcome all applications regardless of gender, nationality, ethnic and social origin, religion, worldview, disability, age, sexual orientation and identity.

Information on the severely disabled representation at Axel Springer can be found here: career.axelspringer.com/de/ksbv

The contact person for this position (reference number REF2526W) is: Marcel Burmester #LI-MB2

Where will I work?