Job Description
Drive is Australia’s leading automotive destination, whose purpose is to help Australians discover the joy of finding and driving their perfect car. Backed by Nine Entertainment Co., our digital platform educates consumers and connects buyers to the right cars and driving experiences. As Performance Marketing Lead, you'll lead the hands-on strategy development and execution of paid digital media campaigns that drive user acquisition, engagement, and lead generation for our Marketplace services. This role also shapes Drive’s broader growth by developing experimentation roadmaps and providing data-backed strategic insights to optimise marketing investments.
Must Have:
- Develop and optimise full-funnel performance marketing strategies across Google, Meta, Bing, and Nine networks (including retargeting).
- Own and deliver on core performance KPIs (CPLs, CPAs, CPCs, Conversions).
- Collaborate with external media agencies and internal stakeholders (Product, Marketing, Finance, Marketplace) for campaign planning, execution, and optimisation.
- Manage budget forecasting across all channels and product types.
- Build and maintain reporting dashboards using GA4, Looker Studio, and other analytics/attribution tools.
- Manage conversion tracking and tag implementation (Meta Pixel, GTM, Google Ads) for accurate attribution.
- Drive asset optimisation through briefing, feedback, and testing with creative teams.
- Monitor market trends and emerging tools to test new platforms and strategies for performance upside.
Perks:
- 18 weeks paid parental leave with no distinction between primary and secondary carers.
- Access to 'Employee Exclusives' program - a way of getting closer to our incredible brands, offering unique experiences, behind-the-scenes access, and awesome perks.
- Annual gift voucher for Stan subscription.
As Performance Marketing Lead, you'll lead the hands-on strategy development and execution of paid digital media campaigns that drive user acquisition, engagement, and lead generation to deliver ongoing success for our Marketplace services, helping everyday consumers buy or sell their next car.
This pivotal role also shapes Drive’s broader growth, as you'll develop structured experimentation roadmaps and provide data-backed strategic insights to optimise marketing investments and stay on top of the latest trends and innovations in performance marketing.
Day to day you will:
- Develop and optimse full-funnel performance marketing strategies across Google, Meta, Bing, and Nine networks (including retargeting).
- Own and deliver on core performance KPIs (CPLs, CPAs, CPCs, Conversions).
- Collaborate with external media agencies and internal stakeholders (Product, Marketing, Finance, Marketplace) for campaign planning, execution, and optimisation
- Manage budget forecasting across all channels and product types.
- Build and maintain reporting dashboards using GA4, Looker Studio, and other analytics/attribution tools.
- Manage conversion tracking and tag implementation (Meta Pixel, GTM, Google Ads) for accurate attribution.
- Drive asset optimisation through briefing, feedback, and testing with creative teams.
- Monitor market trends and emerging tools to test new platforms and strategies for performance upside.
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