Product Marketing Lead
About the job
You will have impact and fun at work by doing:
- Define and own Studio Product Marketing strategy aligned with Studio and Marketing strategy and goals
- Collaborate with other marketing leads in reshaping individual marketing crafts to increase the crafts’ impact and contribution to strategic business growth goals
- Line manage, mentor and coach team members of the Product Marketing craft to ensure their growth and personal development
- Support Product Marketing Managers in defining the quarterly and yearly marketing strategies, budgets and plans for their games and ensure execution at all stages of the game lifecycle
- Identify and develop growth levers - ensuring that the games have what it takes to be scaled up through a variety of Marketing tactics and User Acquisition. Assess and optimise marketability through bold and rigorous testing
- Continuously enhance the craft’s impact and influence on the game performance all throughout the user journey funnel
Experience and skills we are looking for:
- Minimum of 5 years' experience in marketing with a proven track record in managing marketing initiatives in a dynamic environment such as gaming industry
- Experience in developing and executing integrated marketing plans in collaboration with cross-functional teams including Game team, User Acquisition, Brand, Creative, Community, Finance, and BI
- Proven success of leading and managing a successful team of marketers. If not, a track record of successful mentorship and training
- Growth and business driven mindset: always strive to improve and learn, encourage teams and colleagues to do the same
- Deep understanding of the mobile marketing funnel: UA, ASO, FTUE and good understanding of the role of various marketing functions and how they can work together to deliver growth
- Ability to influence product vision through a holistic approach to user and market insights
- Exceptional inspirational and motivational leadership skills, strong communication, interpersonal and presentation skills
About The Company
Rovio Entertainment Corporation is a global mobile-first games company that creates, develops and publishes mobile games, which have been downloaded over 5 billion times. Rovio is best known for the global Angry Birds brand, which started as a popular mobile game in 2009, and has since evolved from games to various entertainment, animations and consumer products in brand licensing. Rovio has produced The Angry Birds Movie (2016), and its sequel, The Angry Birds Movie 2 was released in 2019. The company offers multiple mobile games and has eight game studios – one in Espoo (Finland), one in Stockholm (Sweden), one in Copenhagen (Denmark), one in Barcelona (Spain), two in Montreal and one in Toronto (Canada). The studios also include a subsidiary in Izmir (Turkey) called Ruby Games, which was acquired in 2021. Most of the employees are based in Finland where Rovio is headquartered. The company’s shares are listed on the main list of NASDAQ Helsinki stock exchange with the trading code ROVIO. Sega Europe Limited has acquired more than 90 percent of Rovio’s issued and outstanding shares and will delist the company from NASDAQ Helsinki stock exchange as soon as permitted under applicable laws.
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