Product Marketing Manager – Healthcare Education & Practice

OVERVIEW

We are seeking a dynamic and experienced Product Marketing Manager to join our Healthcare education and practice team. The ideal person will be responsible for developing and executing global marketing strategies that drive product adoption, engagement, and growth for our innovative suite of higher education learning solutions and medical practice product portfolios. This role requires a deep understanding of the institutional healthcare market as well as the individual customer buying journey and the ability to translate complex product features into compelling value propositions that drive demand and support our sales teams.

RESPONSIBILITES

• Market Research: Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. Monitor global trends and proactively adjust marketing strategies accordingly. Provide strategic insights based on market and competitive analysis.
• Product Expertise: Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition.
• Product Launches: Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
• Campaign Execution: Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organizations. Go-to-market strategies include routes to market, offerings, global sales asset development, and partner materials. Refine and optimize product messaging and positioning and optimize for different regions and selling scenarios.
• Lead Generation: Collaborate with central marketing and solutions marketers to generate and develop/nurture leads and achieve campaign goals/metrics.
• Data Analytics: Track, report, and analyze program performance and ROI. Utilize data-driven insights to measure and define future best practices.
• Competitive Analysis: Continuously update and refine global product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.
• Sales Collaboration: Work with global sales teams and related partners to develop materials that enable teams to sell and deliver new offerings, including playbooks, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids; offer support for internal sales training,
• Gather customer insights by interacting directly with customers during seminars, tradeshows, and on-site visits to inform product development and marketing strategies.
• Drive thought leadership initiatives by developing white papers, blog content, and speaking opportunities that position the company as an industry leader and adapt as needed for international markets/teams.
• Plan and manage marketing events, including webinars, conferences, and trade shows, to increase brand visibility and engage target audiences.

QUALIFICATIONS

Experience: Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).

Experience:

• 2+ years of experience in product marketing, sales, or global marketing
• Experience in higher education, healthcare, or biological sciences is a plus.
• Demonstrated success in launching new products and growing market share.
• Analytical skills with a data-driven approach to decision-making.
• Ability to quickly grasp complex products and communicate their value clearly.
• Exceptional writing skills with the ability to simplify technical concepts.
• Advanced expertise in market research and data interpretation.
• Proficiency in marketing automation tools and CRM platforms.
• Available to attend meetings occasionally in the early morning or evenings (outside of the 9-5).

TRAVEL: This role requires travel an estimated 30% of the time for meeting attendance for customer events, trade shows, sales meeting, or team meetings.

#LI-Hybrid

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $121,350 - $170,050