Program Manager, Content Experience

12 Minutes ago • 3 Years +
Program Management

Job Description

As Program Manager, Content Experience, you'll lead content strategy and experience design for customer enablement platforms and websites. This role blends editorial excellence, user-centered thinking, and web experience management to deliver cohesive, on-brand, and high-performing content ecosystems. You'll shape information structure, present enablement content, and build intuitive digital experiences, focusing on customer value, clarity, and continuity in every interaction.
Good To Have:
  • Familiarity with enterprise CMS platforms, wireframing apps, and community platforms.
  • Knowledge of SEO best practices, personalization, and content optimization tools.
  • Passion for new content technologies, AI-enabled content, or content automation.
  • Experience with technical training, learning management systems, and digital learning paradigms.
Must Have:
  • Lead the development of content strategy frameworks.
  • Define and evolve content governance, voice, tone, and taxonomy.
  • Partner with technical subject matter experts teams to create high-value thought leadership and educational content.
  • Participate in and influence front-end experience design decisions with a content-first approach.
  • Collaborate closely with UX designers, product managers, marketers, community management, and developers.
  • Help shape navigation, labeling, microcopy, and contextual content.
  • Own the strategic planning and execution of digital content for a portfolio of customer enablement platforms.
  • Maintain consistency in voice, brand standards, and information structure across global websites.
  • Work as partner to platform administrators to create user-first solutions.
  • Manage and triage update requests on your suite of webpages & platforms.
  • Establish scalable processes for content planning, creation, publishing, and maintenance.
  • Use data, UX research, and analytics to assess performance and inform continuous content improvement.
  • Drive experimentation and A/B testing to refine messaging, page structures, and digital flows for conversion and engagement.
Perks:
  • Medical, dental, and vision insurance
  • Short-term and long-term disability coverage
  • Life insurance and Accidental Death & Dismemberment (AD&D)
  • Supplemental life insurance for employees, spouses, and children
  • Flexible spending accounts for health care, and dependent care; limited purpose flexible spending account
  • 401(k) Savings and Investment Plan with company matching
  • Flexible vacation policy
  • 8 paid holidays annually
  • Sick leave
  • Paid parental leave
  • Employee Assistance Program (EAP) and Care Counselors
  • Voluntary benefits: Legal Assistance, Critical Illness, Accident, Hospital Indemnity and Pet Insurance options
  • Health Savings Account (HSA) with employer contribution

Add these skills to join the top 1% applicants for this job

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We’re looking for a hybrid thinker—a strategic content leader with UX intuition and digital-first instincts. As you’ll lead content strategy and experience design for a suite of customer enablement platforms and websites. This role blends editorial excellence, user-centered thinking, and web experience management to deliver cohesive, on-brand, and high-performing content ecosystems across our digital touchpoints.

This is not a traditional content creation role. It’s a unique blend of content strategy leadership, experience planning, and user-centric thinking that ensures customers find value, clarity, and continuity in every interaction. You’ll be instrumental in shaping how we structure information, present enablement content, and build intuitive, elegant digital experiences for our customers.

What You’ll Do

Content Strategy & Messaging

  • Lead the development of content strategy frameworks that span customer messaging, information architecture, technical and long-form customer enablement content.
  • Define and evolve content governance, voice, tone, and taxonomy across multiple properties and user journeys.
  • Partner with technical subject matter experts teams to create high-value thought leadership and educational content that drives customer adoption.

UX & Experience Design Partnership

  • Participate in and influence front-end experience design decisions with a content-first approach that prioritizes accessibility, clarity, and user value.
  • Collaborate closely with UX designers, product managers, marketers, community management, and developers to define the content layer of web experiences, from wireframes to final builds.
  • Help shape navigation, labeling, microcopy, and contextual content with a focus on findability and user empowerment.

Web Experience Management

  • Own the strategic planning and execution of digital content for a portfolio of customer enablement platforms.
  • Maintain consistency in voice, brand standards, and information structure across global websites.
  • Work as partner to platform administrators to create user-first solutions.
  • Manage and triage update requests on your suite of webpages & platforms.

Content Operations & Optimization

  • Establish scalable processes for content planning, creation, publishing, and maintenance.
  • Use data, UX research, and analytics to assess performance and inform continuous content improvement.
  • Drive experimentation and A/B testing to refine messaging, page structures, and digital flows for conversion and engagement.

What We’re Looking For

Must-Haves

  • 3+ years of experience in UX writing or digital content leadership, ideally in B2B, SaaS, or enterprise environments.
  • Proven ability to lead cross-functional programs that bring together content, design, and product perspectives.
  • Deep expertise in structuring and scaling digital content—taxonomies, IA, tagging, editorial workflows, CMS management.
  • Solid understanding of UX design principles and human-centered content planning.
  • Experience crafting content for multiple formats: UI microcopy, marketing landing pages, longform thought leadership, product messaging.
  • Strong grasp of modern web technologies and digital platforms (HTML/CSS familiarity a plus, but not required).
  • Analytical mindset: able to leverage data to drive decisions and present insights to stakeholders.
  • Excellent written and verbal communication skills; a confident presenter and cross-functional collaborator.

Nice-to-Haves

  • Familiarity with enterprise CMS platforms, wireframing apps, and community platforms.
  • Knowledge of SEO best practices, personalization, and content optimization tools.
  • Passion for new content technologies, AI-enabled content, or content automation.
  • Experience with technical training, learning management systems, and digital learning paradigms.
  • You Are
  • A systems thinker who sees how each piece of content ladders up to a broader user experience.
  • Highly collaborative but independently driven—you can own strategy while keeping multiple teams aligned.
  • Passionate about language, clarity, and digital design.
  • Adaptable and curious, ready to experiment and iterate based on insight and feedback.

Benefits and Compensation listed vary based on the location of your employment and the nature of your employment. As a part of the total compensation package, this role may be eligible for the Corporate Bonus Plan or a role-specific commission, along with potential eligibility for equity participation. maintains broad salary ranges for its roles to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflect its differing products, industries, and lines of business. Candidates are typically placed into the range based on the preceding factors as well as internal peer equity. We estimate the base salary, for US-based employees, will be in this range from (min-mid-max, USD):

$101,300 - $144,700 - $188,100

Base salaries for employees based in other locations are competitive for the employee’s home location.

Benefits Overview

1. Health and wellness coverage: Medical, dental, and vision insurance

2. Disability coverage: Short-term and long-term disability

3. Life protection: Life insurance and Accidental Death & Dismemberment (AD&D)

4. Additional life coverage options: Supplemental life insurance for employees, spouses, and children

5. Flexible spending accounts for health care, and dependent care; limited purpose flexible spending account

6. Financial security: 401(k) Savings and Investment Plan with company matching

7. Time off benefits: Flexible vacation policy

8. Holidays: 8 paid holidays annually

9. Sick leave

10. Parental support: Paid parental leave

11. Employee Assistance Program (EAP) and Care Counselors

12. Voluntary benefits: Legal Assistance, Critical Illness, Accident, Hospital Indemnity and Pet Insurance options

13. Health Savings Account (HSA) with employer contribution

is an equal opportunity employer and we welcome all qualified candidates to apply to join our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable law.

Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability. Contact applicationassistance@sailpoint.com or mail to 11120 Four Points Dr, Suite 100, Austin, TX 78726, to discuss reasonable accommodations. NOTE: Any unsolicited resumes sent by candidates or agencies to this email will not be considered for current openings.

About Us

is a leading provider of identity security for the modern enterprise. Enterprise security starts and ends with identities and their access, yet the ability to manage and secure identities today has moved well beyond human capacity. Using a foundation of artificial intelligence and machine learning, the Identity Security Platform delivers the right level of access to the right identities and resources at the right time—matching the scale, velocity, and environmental needs of today’s cloud-oriented enterprise. Our intelligent, autonomous, and integrated solutions put identity security at the core of digital business operations, enabling even the most complex organizations across the globe to build a security foundation capable of defending against today’s most pressing threats.

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