Publishing Producing Manager

1 Year ago • 5 Years +

Marketing

Job Description

Publishing Producing Manager role at Tencent, requires 5+ years experience in marketing operations and campaign implementation, with expertise in managing influencers and communities.

Good To Have:

Mobile Game Shipping
Gaming Content Creation
Digital Channel Strategies
Avid Gamer

Must Have:

Marketing Operations
Campaign Implementation
Influencer Management
Community Management

Perks:

Global Gaming Brand
Interactive Entertainment

Add these skills to join the top 1% applicants for this job

principle

Responsibilities:

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world. Founded in 1998 with its headquarters in Shenzhen China, our guiding principle is to use technology for good.

We are not only a major video game publisher in the world, we also produce other high-quality digital content, enriching interactive entertainment experiences for people around the globe. We offer a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.

【About Level Infinite】

Level Infinite is a global gaming brand dedicated to delivering high-quality and engaging interactive entertainment experiences to a worldwide audience, wherever and however they choose to play. It operates from bases in Amsterdam and Singapore with staff around the world. To learn more about Level Infinite, visit www.levelinfinite.com, and follow on Twitter,Facebook, Instagram and YouTube.

Responsibilities:

Collaborate with talent agencies and create initiatives for KOLs and ensure these agencies will support Company’s goals and KPI.
Develop and implement global marketing strategy to support project goals and initiatives, helping to increase brand awareness and build reputation.
Create content and event planning and implementation for the brand and internal events and promotions.
Project management: monitor status of project from kick-off to post performance review -- check milestones and timeline to make sure on time delivery and conduct post mortem reports after project finishes.
Lead in collaborating with internal stakeholders (including Brand Marketing, Product Development, Business Development, Partnership, Creative Development, Community)
Research, write and promote strategies to targeted competitors and industry

Requirements:

At least 5+ years of experience of marketing operations, campaign implementation with experience managing influencers and/or communities
Experience developing, executing and optimizing integrated marketing campaigns including digital, social media, search, email, advertising, events and content creation.
Successful experience in shipping large scale mobile games to market
Experienced in making content for gaming brand and development and implementation. Demonstrated excellence in creating and executing strategies that drive demand through digital channels
Deep knowledge of the marketing funnel, metrics and analytics to optimize campaigns.
Project management skills and ability to manage the priorities of multiple stakeholders.
Avid gamer with extended experience in console and mobile products a plus