Marketing Manager

Blue Yonder Title

Integrated Marketing Manager - ABM

Location

Dallas, TX or Scottsdale, AZ

Remote

Overview

As an Integrated Marketing Manager - ABM, you will be at the center of orchestrating and executing cross-channel marketing programs that drive measurable growth for Blue Yonder with a focus in Account Based Marketing (ABM). In partnership with leadership, you’ll lead the development and execution of integrated strategies that align with sales goals and business priorities—ensuring a cohesive and impactful customer journey across every touchpoint.

This role is responsible for bringing ABM programs and campaigns to life through a blend of tactics including events, webinars, email marketing, paid media, content syndication. A key part of success in this role is the ability to integrate these elements into well-rounded, impactful programs. You’ll work closely with cross-functional stakeholders spanning industry, product marketing, business development, and sales—to ensure end-to-end alignment and flawless execution of demand generation initiatives across all channels.

Scope:

• Collaborate cross-functionally with teams across Marketing, Sales, Business Development, Industry Strategy, Product Marketing, and Product Management to develop, implement, and track high-impact go-to-market plans that drive pipeline growth, revenue, and new business opportunities.
• This role supports both North America and EMEA regions, with a focus on the CPG and Life Sciences sub-verticals.

What you will do:

• Execute integrated ABM marketing strategies in collaboration with key stakeholders, ensuring alignment with sub-vertical goals and broader business objectives.
• Partner with the Marketing Managers to develop and implement comprehensive plans across ABM, campaigns, and events to drive demand and pipeline.
• Plan, manage, and promote in-person and virtual events, including webinars, to increase engagement with prospective customers and partners.
• Strategize and execute paid digital campaigns to increase awareness, generate leads, and support conversion goals.
• Drive content creation and syndication initiatives to elevate brand visibility, reinforce thought leadership, and support campaign objectives.
• Design and implement lead ABM programs to grow the sales pipeline and accelerate customer acquisition.
• Conduct ongoing market research to identify industry trends, competitive insights, and new opportunities within the assigned sub-vertical.
• Track and analyze campaign performance metrics, delivering insights and recommendations to optimize marketing effectiveness.
• Support marketing operations including budget tracking, vendor coordination, and asset management to ensure seamless execution.
• Build a strong understanding of Blue Yonder’s client base, decision-making processes, and how to best align lead generation efforts with our ideal customer profile and sales stakeholders.

What we are looking for:

• 3-5 years in marketing in a variety of roles including demand generation, field marketing or ABM
• Prior experience working closely with the sales team, preferably within a SaaS company is highly desired
• Proven track record of successfully launching, managing, and tracking 1:1, 1:few and 1:many marketing campaigns that drive pipeline and booked revenue
• Proven experience in building a multi- channel marketing plan and executing marketing tactics such as events, webinars, email marketing, paid digital and content syndication.
• Knowledge of best practices in B2B marketing, demand generation, marketing automation, lead conversion and nurturing programs
• Experience creating campaign briefs and working with a creative team to translate the vision into a creative concept
• A strong proponent of marketing technology and operations.
• Depth of experience in project management and driving results across cross-functional teams is key.
• Strong communication, interpersonal skills and executive presence, with the ability to develop positive and professional relationships with cross functional teams across domestic and international markets
• Positive, self-starter with a drive to succeed and comfortable with high levels of ambiguity in a quickly changing business environment
• Demonstrable experience of working in a metrics-oriented marketing environment, comfortable with analytics, metrics and working within automation tools such as Marketo, Salesforce or similar
• Experience with marketing tools such as 6Sense, Triblio, DemandBase, etc. is a plus
• Excellent project management skills
• Regional Travel required

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The salary range information provided, reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual salary will be commensurate with skills, experience, certifications or licenses and other relevant factors. In addition, this role will be eligible to participate in either the annual performance bonus or commission program, determined by the nature of the position.

At Blue Yonder, we care about the wellbeing of our employees and those most important to them. This is reflected in our robust benefits package and options that includes:

• Comprehensive Medical, Dental and Vision
• 401K with Matching
• Flexible Time Off
• Corporate Fitness Program
• A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more

At Blue Yonder, we are committed to a workplace that genuinely fosters inclusion and belonging in which everyone can share their unique voices and talents in a safe space. We continue to be guided by our core values and are proud of our diverse culture as an equal opportunity employer. We understand that your career search may look different than others, and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience.

Our Values

If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success – and the success of our customers. Does your heart beat like ours? Find out here: Core Values

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.