Research Marketing Specialist

2 Days ago • All levels • $57,111 PA - $98,993 PA

Job Summary

Job Description

As a Research Marketing Analyst, you will be part of a dynamic team that influences the strategy of our D2C business by gaining insights into consumer behavior. The ideal candidate is a creative thinker who can craft compelling narratives from data, is passionate about helping others, and thrives in a positive and collaborative environment. You will collaborate with the Consumer & Experience Research team, reporting to the Market Research Lead. Your responsibilities will involve understanding research needs, defining research goals, selecting appropriate methodologies, analyzing survey data, synthesizing secondary research findings, and presenting qualitative insights. You'll gain experience with quantitative and qualitative research methods across various disciplines.
Must have:
  • Support Marketplace research lead with data collection and preliminary analysis.
  • Ensure accuracy, consistency, and relevance of research outputs.
  • Maintain research repositories and monthly newsletter.
  • Compile and analyze brand health tracker data.
  • Be a compelling storyteller with data insights.

Job Details

As a Research Marketing Analyst you will be part of an awesome team that has an impact on the strategy of our D2C business through learning about people. We are looking for a researcher who can think outside of the box, can tell a compelling story through their work, has a desire to want to help others, and is open to a and fun culture. A good fit is someone who considers themselves thoughtful, and team-oriented. We are looking for someone to complement our Consumer & Experience Research team. You will report to the Market Research Lead. You will blend remote work with in-person collaboration, with the opportunity to work from our North America Headquarters in Costa Mesa, CA. What you'll do: You will work directly with the Consumer and Experience Research team to support team member needs across the business. This includes understanding what their needs are, translating that into research goals, and assessing the right tools and methodology for research. You will support senior researchers by analyzing survey data, synthesizing data from secondary research, and analyzing qualitative findings for presentations. You will get experience using quantitative and qualitative research methods across different research disciplines.
  • Support Marketplace research lead with data collection and preliminary analysis
  • Ensure accuracy, consistency, and relevance of research outputs
  • Maintain research repositories and monthly newsletter
  • Compile and analyze data from our brand health tracker and other large studies to provide insights on our brand and competitors
  • Be a compelling storyteller with the data and insights that come from the research
  • Partner with external resources/vendors to complete market research and data analysis
  • Develop a broad and rich understanding of industry/company trends by applying secondary data sources to help monitor and diagnose the brand/category and address business issues and information needs
  • Mine/analyze available data sources to further our team's understanding of the business/market to develop hypotheses, identify insights and guide our team's skills.

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About The Company

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them to save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments.

We invest in talented people and new advanced technologies to unlock the power of data and innovate. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

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