Retention Marketing Manager (Canada)

11 Minutes ago • 5 Years + • Marketing

Job Summary

Job Description

Quince is seeking a strategic, data-driven Retention Marketing Manager for the Canadian market. This role focuses on driving customer activation, repeat purchases, and long-term value through world-class lifecycle programs across email, SMS, push, and in-app messaging. The ideal candidate will blend creative ideation with rigorous testing, leveraging data to build personalized, high-impact campaigns in a fast-paced, innovative environment.
Must have:
  • Own and execute the Canadian retention strategy (email/SMS/push/in-app) to drive conversion, repeat purchases, and customer lifetime value.
  • Build and manage a retention marketing calendar, optimizing promotions and content.
  • Design and test a best-in-class welcome series to improve lead-to-purchase activation rates.
  • Run A/B and multivariate tests across lifecycle touchpoints to optimize CTR, revenue per visit, and engagement.
  • Develop segmentation strategies based on customer behavior, cohorts, demographics, lifecycle stage, and product preferences.
  • Partner with data science and engineering to identify key drivers of high-value customers and operationalize personalization strategies.
  • Collaborate with creative and brand teams to develop localized content and templates.
  • Launch and scale app marketing initiatives (push/in-app) for new and existing Canadian customers.
Good to have:
  • Experience in fashion or home goods ecommerce
  • Fluency in French
  • Has used Lookr

Job Details

OUR STORY

Quince was started to challenge the existing idea that nice things should cost a lot. Our mission was simple: create an item of equal or greater quality than the leading luxury brands and sell them at a much lower price.

OUR VALUES

  • *Customer First.* Customer satisfaction is our highest priority.
  • *High Quality.* True quality is a combination of premium materials and high production standards that everyone can feel good about.
  • *Essential design.* We don’t chase trends, and we don’t sell everything. We’re expert curators that find the very best and bring it to you at the lowest prices.
  • *Always a better deal.* Through innovation and real price transparency we want to offer the best deal to both our customers and our factory partners.
  • *Environmentally and Socially conscious.* We’re committed to sustainable materials and sustainable production methods. That means a cleaner environment and fair wages for factory workers.

OUR TEAM AND SUCCESS

Quince is a retail and technology company co-founded by a team that has extensive experience in retail, technology and building early stage companies. You’ll work with a team of world-class talent from Stanford GSB, Google, D.E. Shaw, Stitch Fix, Urban Outfitters, Wayfair, McKinsey, Nike etc.

THE IDEAL CANDIDATE

We’re looking for a strategic, data-driven Retention Marketing Manager to drive activation, repeat purchase, and long-term customer value in the Canadian market. In this role, you’ll blend creative ideation with rigorous testing to develop world-class lifecycle programs across email, SMS, push, and in-app messaging. You’ll have a deep understanding of what motivates consumer behavior and how to leverage data to build personalized, high-impact campaigns.

You’ll be joining a team that values speed, candor, and innovation—and where accountability is shared across all levels. If you're energized by solving ambiguous problems, thrive in fast-paced environments, and hold yourself to high standards, this is your opportunity to make a meaningful impact.

This role will report into the Sr. Director, Retention Marketing.

RESPONSIBILITIES:

  • Own and execute the Canadian retention strategy (email/SMS/push/in-app) to drive conversion, repeat purchases, and customer lifetime value.
  • Build and manage a retention marketing calendar, optimizing promotions and content to encourage cross-sell, reactivation, and engagement.
  • Design and test a best-in-class welcome series to significantly improve lead-to-purchase activation rates.
  • Run A/B and multivariate tests across lifecycle touchpoints to optimize click-through rate (CTR), revenue per visit, and engagement.
  • Develop segmentation strategies based on customer behavior, user cohorts, demographics, lifecycle stage, and product preferences.
  • Partner with data science and engineering to identify key drivers of high-value customers and operationalize personalization strategies.
  • Collaborate with creative and brand teams to develop localized content and templates tailored to the Canadian consumer journey.
  • Launch and scale app marketing initiatives (push/in-app) for new and existing Canadian customers.

REQUIREMENTS:

  • 5+ years of experience in retention/lifecycle marketing, including triggered, promotional, and transactional campaigns.
  • Deep experience with Iterable or comparable ESP required (Braze, Klaviyo, SFMC, etc.)
  • Strong understanding of email design best practices, HTML, and copywriting for performance.
  • Proficiency in setting up and analyzing statistically sound A/B tests.
  • Exceptional attention to detail and ability to identify and act on insights from large datasets.
  • Proven ability to manage cross-functional collaboration and prioritize multiple initiatives.
  • Experience with SMS marketing, preferably in a high-growth DTC or ecommerce environment.
  • Knowledge of Canadian privacy laws (CASL, etc.) and compliance best practices.
  • Bonus: Experience in fashion or home goods ecommerce, fluency in French,). Has used Lookr.
  • Knowledge of Advanced HTML.

Quince provides equal employment opportunities to all employees and applications for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran or military status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

If you require reasonable accommodation during any part of the application or interview process, please contact accommodations@onequince.com. We are committed to ensuring an inclusive and accessible hiring process for all candidates.

Security Advisory: Beware of Frauds

At Quince, we're dedicated to recruiting top talent who share our drive for innovation. To safeguard candidates, Quince emphasizes legitimate recruitment practices. Initial communication is primarily via official Quince email addresses and LinkedIn; beware of deviations. Personal data and sensitive information will not be solicited during the application phase. Interviews are conducted via phone, in person, or through the approved platforms Google Meets or Zoom—never via messaging apps or other calling services. Offers are merit-based, communicated verbally, and followed up in writing. If personal information is requested to initiate the hiring process, rest assured it will be through secure and protected means.

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About The Company

At Quince, we’re not just building teams; we’re seeking individuals who are ready to make significant contributions in a streamlined and efficient environment. Our organizational structure is intentionally lean, allowing team members to have a major impact swiftly and efficiently. This approach ensures that innovation and decision-making processes thrive, enabling you to focus on what truly matters - achieving results and advancing our mission. We craft roles that are not only vital to our business needs but also provide substantial opportunities to make a meaningful impact. Our aim is for every employee’s efforts to directly advance our mission of delivering high-quality products at fair prices.

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