Sales Planning Executive - Local Media
Job Summary
Job Description
TelevisaUnivision is seeking a strategic and detail-oriented Sales Planning Executive to join its Political & Advocacy team. This role involves developing and executing comprehensive media plans across various platforms to connect clients with Latino voters and communities. The ideal candidate will analyze audience data, manage budgets, coordinate with stations, and optimize campaign performance, demonstrating a passion for advertising and creating impactful media strategies for political advertisers.
Must have:
- Develop comprehensive media plans across linear TV, digital, streaming, and social platforms
- Analyze audience data and voter demographics to inform targeting strategies
- Manage media budgets, timelines, and vendor relationships
- Coordinate with stations to create custom tentpole packages for clients
- Monitor campaign performance and optimize plans to maximize reach and effectiveness
- Prepare post-buy analyses and performance reports for clients and stakeholders
- Maintain knowledge of political advertising trends, compliance guidelines, and multicultural media consumption habits
- 4-year Bachelor’s degree required
- 2–5 years of media planning experience, preferably with ad buying agencies
- Strong analytical skills and attention to detail
- Excellent communication and presentation abilities
- Ability to thrive in a fast-paced, deadline-driven environment
Good to have:
- Marketing, Advertising, Political Science, Communications, a/o analytics background preferred
- Familiarity with media planning tools (e.g., Strata, WideOrbit, MediaOcean, Nielsen, Comscore) and political ad platforms
- Passion for advertising and understanding of Latino audiences is a plus
- Bilingual (Spanish/English) competency preferred
Perks:
- PTO
- Tuition reimbursement
- Wellness programs
- Employee support programs
- 401K
- Life insurance plans
- Other insurance plans
- Comprehensive and competitive health benefits package featuring medical, dental and vision coverage options
2 skills required
Job Details
ABOUT THE ROLE & TEAM:
TelevisaUnivision is the leading Spanish-language media company in the U.S., reaching millions of Hispanic Americans through television, digital, and streaming platforms. Our Political & Advocacy Group (PAG) partners with agencies, campaigns, and organizations to engage Latino audiences in meaningful, culturally relevant ways that drive impact. We’re looking for a strategic and detail-oriented Sales Planning Executive to join our Political & Advocacy team.
ABOUT YOU:
You’ll be responsible for developing and executing media plans that connect our clients with Latino voters and communities across platforms. This role requires collaboration with internal teams and clients to align media strategies with campaign goals. This position is ideal for someone passionate about advertising and creating impactful media plans for political advertisers.
YOUR DAY-DAY:
- Develop comprehensive media plans across linear TV, digital, streaming, and social platforms on a weekly and quarterly basis
- Analyze audience data and voter demographics to inform targeting strategies.
- Manage media budgets, timelines, and vendor relationships.
- Coordinate with stations to create custom tentpole packages for clients
- Monitor campaign performance and optimize plans to maximize reach and effectiveness.
- Prepare post-buy analyses and performance reports for clients and stakeholders.
- Maintain knowledge of political advertising trends, compliance guidelines, and multicultural media consumption habits.
YOU HAVE:
- 4-year Bachelor’s degree required
- 2–5 years of media planning experience, preferably with ad buying agencies
- Strong analytical skills and attention to detail.
- Excellent communication and presentation abilities.
- Ability to thrive in a fast-paced, deadline-driven environment.
Preferred Qualifications:
- Marketing, Advertising, Political Science, Communications, a/o analytics background preferred
- Familiarity with media planning tools (e.g.,Strata, WideOrbit, MediaOcean, Nielsen, Comscore) and political ad platforms.
- Passion for advertising and understanding of Latino audiences is a plus.
- Bilingual (Spanish/English) competency preferred
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About The Company
TelevisaUnivision is the world’s leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports andentertainmentverticals. This original content powers all of TelevisaUnivision’s platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world.
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