Senior Analyst, Paid Social

Job Description

Company description

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 108,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

Publicis Groupe has transformed its business model and its organizational structure to put its clients at the centre and to facilitate access to all its services in a fluid, modular way. Today, Publicis Groupe is organized across 4 Solutions Hubs - Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health- for easier connectivity and integration, fostering collaboration throughout the Groupe; while Epsilon at the core will fuel the Groupe’s entire operations to deliver personalized experiences at scale.

As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.

Helping Our Clients Unlock Growth in the Platform World

“Publicis exists to help our clients unlock growth. Through the Power of One, we are seamlessly connected to partner with our clients so that they can Unlock Growth in the Platform World.”

• Arthur Sadoun, Chairman and CEO, Publicis Groupe.

Opportunity

Publicis Groupe is searching for a talented individual to join the team and our bespoke agency for a globally recognized company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe. This is a unique opportunity to partner with iconic brands on their marketing transformation journey. You will help enable the client to future-proof their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end-to-end PESO experiences.

The global team will consist of individuals from over 70+ markets, all operating with the same vision: To build a better today, for tomorrow.

Overview

The Senior Analyst is responsible for campaign management activities such as set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation for a specific client. The Senior Analyst is also responsible for identifying and implementing optimizations as approved by the manager and client.

The ideal candidate is an organized, data-driven, collaborative self-starter who is eager to learn and thrives in a fast-pace, ever-changing landscape. They will have at least one year of hands-on experience in executing paid ad campaigns across Facebook, Instagram, and Twitter with the highest level of accuracy with additional experience in Snapchat and Pinterest being preferred.

Our social team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader and paid social expert who is keen to submerge themselves into a number of projects.

Responsibilities

• Execute, manage, and optimize media campaigns and programs for agency clients (e.g. paid search and social, auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently and in support of Managers
• Demonstrate diligence, attention to detail, and adherence to agency best practices
• Maintain and organize campaign-specific materials
• Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
• Assist in the development of client-facing campaign performance reports
• Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Traffic campaigns into technology platforms
• Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance
• Generate and manage monthly bill/pay and spend reporting
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Qualifications

• Bachelor’s degree or higher preferred in marketing, advertising, business, marketing, or equivalent
• 1+ years of experience in paid social bid management, paid social campaign development/management/optimization with the use of leading Social platforms (e.g. Facebook, Twitter, etc.)
• Digital media operations experience preferred
• Strong analytical thinking and mathematical skills and an ability to manage data
• Experience with Facebook and Twitter Ads platform or 3rd Party API technology
• Experience with PPC and digital display advertising and traditional media elements
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Strong organizational and communication skills
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Additional information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.