The Sr Director of Franchise Marketing is a leadership role that drives portfolio-wide American Football go-to-market strategy across Madden NFL and College Football , including marketing strategy, creative briefing and campaign planning. You will sit within the Publishing Organization and report to the VP of Franchise Strategy & Marketing that leads the American Football portfolio within EA SPORTS.
Your role works in close collaboration with multiple teams across the Experience and Studio organization, including Franchise Strategy, Product Development, Commercial, Creative, Production, Communications, Growth Marketing and more; defining the strategic framework of our marketing campaigns, investment profile, signature initiatives and go-to-market governance. You will be accountable to sustainable player engagement, and revenue growth for the American Football portfolio through attributable marketing strategies and connected KPIs.
As a Sr Director in the EA SPORTS Publishing team, you will manage a team of direct reports and lead portfolio-wide marketing efforts to greater innovation, speed and effectiveness. You will be expected to develop a high-performing team, institute frameworks and processes to improve marketing efficacy and impact, and represent business growth to executives within EA SPORTS.
What You’ll Do
Requirements
We exist to inspire the world to play. We put our people first, and we thrive off their diversity in our innovative technology and immersive storytelling. We’re doing the work to give everyone the space to be their full selves while giving back to our community, no matter where you’re working from. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and transform the future of gaming. Join us.
California, United States (On-Site)
Florida, United States (On-Site)
California, United States (Hybrid)
Washington, United States (Hybrid)
Texas, United States (On-Site)
England, United Kingdom (On-Site)
New Jersey, United States (Remote)
California, United States (Hybrid)
Nevada, United States (On-Site)
California, United States (On-Site)
Nevada, United States (Hybrid)
Oregon, United States (On-Site)
Oregon, United States (On-Site)
England, United Kingdom (On-Site)
United States (Remote)
United States (Remote)
Andalusia, Spain (On-Site)
British Columbia, Canada (On-Site)
Bangkok, Thailand (On-Site)
Jakarta, Indonesia (On-Site)
Jakarta, Indonesia (On-Site)
Bangkok, Thailand (On-Site)
California, United States (On-Site)
California, United States (On-Site)
Washington, United States (Hybrid)
California, United States (Hybrid)
California, United States (Hybrid)
California, United States (On-Site)
California, United States (Hybrid)
California, United States (On-Site)
California, United States (On-Site)
California, United States (On-Site)
North Carolina, United States (On-Site)
Amman Governorate, Jordan (On-Site)
Tokyo, Japan (Hybrid)
California, United States (On-Site)
Europe (On-Site)
North Carolina, United States (On-Site)
England, United Kingdom (Hybrid)
California, United States (On-Site)
Quebec, Canada (On-Site)
California, United States (Hybrid)
California, United States (Hybrid)