Senior Director, Head of U.S. Consumer Marketing

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

Job Description:

Essential Responsibilities:

• Develop and articulate a clear, compelling vision and strategy for the marketing function
• Provide key inputs as an industry leader and expert in marketing
• Inspire and lead the marketing team to achieve long-term success
• Align marketing strategies with PayPal-wide strategy and operations
• Drive innovation and continuous improvement in marketing practices
• Collaborate with executive leadership to ensure the marketing function supports overall business goals

Minimum Qualifications:

• Minimum of 18 years of relevant work experience and a Bachelor's degree or equivalent experience.

About the Role

We’re seeking a seasoned marketing leader to define and activate PayPal’s brand and consumer growth strategy across the U.S. and North America. Reporting to the VP of Global Consumer Marketing, this role will own integrated marketing, brand development, and high-impact partnerships, with a sharp focus on fintech innovation, agility in execution, and navigating large, matrixed organizations.  This role will be accountable for key business metrics and marketing goals.

Why You’ll Love This Job

• Strategic Leadership: Shape the future of consumer marketing programs in the fintech space.

• High-Velocity Execution: Bring breakthrough ideas to market fast, driving measurable impact.

• Cross-Functional Collaboration: Work across brand, product, partnerships, analytics, media, and finance.

• Scale and Influence: Lead a high-performing team that drives U.S. performance through analytics-driven campaigns and brand storytelling.

What You’ll Do

• Define & Execute Marketing Strategy

  • Deliver consumer-targeted brand and acquisition campaigns that accelerate growth and deepen engagement.

  • Tone and position PayPal as both trusted companion and agent in consumer finance.

• Lead Integrated Marketing Programs

  • Oversee omnichannel campaigns (digital, media, experiential, PR) to support consumer journeys.

  • Build a measurement framework to optimize performance across the funnel.

• Drive Strategic Partnerships

  • Identify, negotiate, and scale key partnerships across financial services, media, sports, and lifestyle sectors.

  • Develop co-marketing programs that enhance brand equity and consumer relevance.

• Build & Inspire High-Performing Teams

  • Mentor senior managers and ensure strong qualitative narrative and quantitative insights.

  • Operational leadership in budgeting, KPI setting, and performance governance categories.

• Activate Go-To-Market Readiness

  • Collaborate deeply with product, UX, Sales, Compliance, Finance, and Analytics to ensure GTM launch readiness.

  • Navigate complex organizational structures to drive alignment and speed.

What You Bring

• Fintech Expertise: 15+ years marketing in fintech, digital payments, or financial services. Demonstrated ability to launch and scale innovative consumer products.

• Organizational Savvy: Experience influencing stakeholders across complex, matrixed environments.

• Data-Driven Judgement: Strong in both qualitative audience understanding and quantitative ROI, A/B, and attribution analysis.

• Execution Excellence: Proven track record delivering high-impact campaigns at speed and scale.

• Brand Building Prowess: Skilled storyteller, adept at shaping and activating brand voice across channels.

• Partnership Leadership: History of building strategic alliances and formal co-marketing programs with external brands.

• Team Mentor: Experience hiring, leading, and elevating marketing teams to deliver excellence.

Preferred Qualifications

• MBA or equivalent from top-tier institution

• Prior leadership in performance marketing or brand marketing roles

• Experience in payments, digital wallets, BNPL, or consumer financial services

• Strong presentation skills, comfortable with both senior leadership and external audiences

Why Join PayPal

• You’ll be at the forefront of consumer finance innovation and brand transformation.

• Grow within a global digital payments powerhouse with reach and trust.

• Leverage data, experimentation, and creativity to shape a category-defining consumer experience.

• Join a mission-driven company committed to democratizing financial access and inclusion.

Subsidiary:

Travel Percent:

-

PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talentaccommodations@paypal.com.

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.