GitLab is seeking an experienced Senior Field Marketing Manager to join their Regional Marketing team. This role is 100% remote and based on the East Coast of the United States. The manager will develop and execute integrated field marketing strategies across the AMER East region, collaborating with sales, marketing, and product teams to drive pipeline growth for Sales and Ecosystem programs. The position involves taking ownership of regional marketing initiatives, creating strategic program plans, experimenting with new tactics, analyzing performance, managing budgets, and mentoring junior team members. The ideal candidate will have 5-7+ years of experience in B2B tech, a data-driven approach, strong communication skills, and proficiency in relevant marketing tools.
Good To Have:- Creative thinker with new ideas
- Experience building programs from scratch
- Understanding of Agile and DevOps
- Proficient in Allocadia, GitLab, Google Workspace
- Experience managing marketing budgets
- Mentoring and guiding junior staff
Must Have:- 5-7+ years B2B tech field marketing experience
- Develop and execute regional marketing strategies
- Analyze and report on marketing performance
- Manage marketing budgets and financial planning
- Collaborate with cross-functional teams
- Experience with third-party and owned events
- Excellent communication and writing skills
- Proficient in Salesforce, Marketo, Tableau, Asana
- Self-directed with minimal supervision
- Strong relationship building and EQ
Perks:- Benefits to support health, finances, and well-being
- All remote, asynchronous work environment
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental leave
- Home office support