Senior Field Marketing Specialist

1 Month ago • 2 Years + • Marketing

Job Summary

Job Description

The Senior Field Marketing Specialist will develop and manage marketing programs for the ANSYS regional sales teams. This position works closely with key program stakeholders. The primary objective of the role is demand generation through successful campaign execution and understanding of key territory and industry trends, strategic market opportunities and sales priorities. The specialist will be responsible for planning and executing marketing strategies, including activity planning, activity execution, and program management, as well as reporting and analytics.
Must have:
  • Bachelor's degree in marketing or related field
  • Minimum of 2 years of marketing experience
  • Execute a variety of marketing programs.
  • Experience with marketing automation systems.
  • Ability to work independently and collaborate.
Good to have:
  • MBA or other advanced degree is a plus.
  • Experience in B2B and B2C environment preferred
  • Prior experience in technical business setting
  • Competent in design software applications.

Job Details

 Requisition #: 16827 

 

Our Mission: Powering Innovation That Drives Human Advancement  

 

When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys. 

 

Innovate With Ansys, Power Your Career.  

 

Summary and Role Purpose 

The Senior Field Marketing Specialist will develop and manage marketing programs for the ANSYS regional sales teams.  This position works closely with key program stakeholders including product marketing managers, industry marketing managers, product managers, support teams and ANSYS regional sales teams.  The primary objective of the role is demand generation through successful campaign execution and understanding of key territory and industry trends, strategic market opportunities and sales priorities. 

Key Duties and Responsibilities  

Responsible for planning and executing marketing strategies. 

  • Activity planning: Develop and implement a marketing plan for accounts based on an industry or region with supervisor support & in collaboration with the field marketing team and local Sales. 

  • Activity execution: Implement marketing activities and initiatives at industry level, ensuring they align with broader company objectives and resonate with industry audience. 

  • Program management: Manages overall process of planning, organizing, and executing campaigns from start-to-finish. Define in-person and virtual event experiences, including shaping the event themes, content, agenda, and goals. 

  • Reporting & analytics: Monitoring the effectiveness of marketing activities and providing reports on campaign performance, including metrics like attendance, lead generation, etc. 

Minimum Education/Certification Requirements and Experience 

  • Bachelor's degree in marketing, business administration, or related field 

  • A minimum of 2 years of experience in marketing 

  • Ability to successfully execute a variety of marketing programs, including targeted direct mail and email, field events, social media, executive engagements, awareness campaigns  

  • Experience with marketing automation systems to successfully run campaigns 

  • Ability to work very independently and collaborate with cross-functional teams 

  • Analytics, reporting, and written communication skills 

  • Experience with marketing tactics including event management – physical and virtual- campaign execution, paid media, paid social, content syndication, and experience with the modern marketing technology stack (Pardot, Salesforce, Monday.com) is preferred 

  • Fluent in English and Italian; at least intermediate proficiency in Spanish
  • Ability to travel up to 25% 

Preferred Qualifications and Skills 

  • An MBA or other advanced degree is a plus. 

  • Experience in B2B and B2C demand generation environment preferred 

  • Ability to earn trust through performance and relationship-building  

  • Prior experience working in a technical business setting with engineers or in engineering simulation is a plus 

  • Ability to work independently and flexibly, with excellent team working skills 

  • Competent in design software applications such as Photoshop & Adobe Express 

  • Highly reliable: attention to detail and accuracy is a must 

  • Prior experience working in a technical business setting 

  • Permanent resource based in Milan – home office possibility with 1-2 days a week in the office. 

#LI-Hybrid

 

At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential. We are ONE Ansys. We operate on three key components: our commitments to stakeholders, our values that guide how we work together, and our actions to deliver results. As ONE Ansys, we are powering innovation that drives human advancement

 

Our Commitments:

  • Amaze with innovative products and solutions
  • Make our customers incredibly successful
  • Act with integrity
  • Ensure employees thrive and shareholders prosper

Our Values:

  • Adaptability: Be open, welcome what’s next
  • Courage: Be courageous, move forward passionately
  • Generosity: Be generous, share, listen, serve
  • Authenticity: Be you, make us stronger

Our Actions:

  • We commit to audacious goals
  • We work seamlessly as a team
  • We demonstrate mastery
  • We deliver outstanding results

 

VALUES IN ACTION

Ansys is committed to powering the people who power human advancement. We believe in creating and nurturing a workplace that supports and welcomes people of all backgrounds; encouraging them to bring their talents and experience to a workplace where they are valued and can thrive.  

 

Our culture is grounded in our four core values of adaptability, courage, generosity, and authenticity. Through our behaviors and actions, these values foster higher team performance and greater innovation for our customers.  

 

We’re proud to offer programs, available to all employees, to further impact innovation and business outcomes, such as employee networks and learning communities that inform solutions for our globally minded customer base. 


WELCOME WHAT’S NEXT IN YOUR CAREER AT ANSYS

At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively, we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in working with well-known, world-class companies, standards at Ansys are high — met by those willing to rise to the occasion and meet those challenges head on. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at a lower cost. Ready to feel inspired? Check out some of our recent customer stories, here and here.

 

At Ansys, it’s about the learning, the discovery, and the collaboration. It’s about the “what’s next” as much as the “mission accomplished.” And it’s about the melding of disciplined intellect with strategic direction and results that have, can, and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy, and ethics.
 

CREATING A PLACE WE’RE PROUD TO BE 
Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following more recent awards, although our list goes on: Newsweek’s Most Loved Workplace globally and in the U.S., Gold Stevie Award Winner, America’s Most Responsible Companies, Fast Company World Changing Ideas, Great Place to Work Certified (China, Greece, France, India, Japan, Korea, Spain, Sweden, Taiwan, and U.K.).

 
For more information, please visit us at www.ansys.com
 

Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
 
Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.

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About The Company

Stay safe from recruitment fraud! We are aware of scams targeting Ansys and other companies that involve individuals posing as employees to illegitimately conduct interviews and extend false employment offers and payments to gain access to candidates’ sensitive personal and financial information. All Ansys job applicants are required to apply for open roles on careers.ansys.com. While virtual interviews may be conducted as a part of our interview process, Ansys does not make job offers without a thorough interview process. Ansys also will never ask for an applicant’s social security number before they have accepted an offer or ask for payment from an applicant. Ansys assumes no liability for recruitment fraud. We advise that all job seekers take steps to educate themselves on fraudulent practices, so they do not become victims of scams. Learn more via the Federal Trade Commission. Ansys is proud to be an equal opportunity workplace and is an affirmative action employer. At Ansys, we are committed to making our careers website accessible and usable for individuals with disabilities. If you need a reasonable accommodation to apply for or interview for Ansys jobs, please email talentacquisition@ansys.com.

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