As a Senior Product Manager, you will lead the expansion of experimentation across the Apple TV app. This includes developing scalable testing frameworks, tooling, and intake/prioritization processes. You will define a roadmap of capabilities to increase the speed, breadth, and sophistication of experimentation, collaborating with engineering and data science teams. Responsibilities also involve collaborating with stakeholders to support use cases across the customer journey and verticals. The role requires enabling teams to test with confidence, aligning teams around success metrics, and driving decision-making based on test results. You will also monitor industry best practices, champion a culture of experimentation, and manage projects related to personalization or content discovery.