Senior Specialist, Marketing Execution & Support
12 Months ago • 5 Years +
Marketing
Job Description
The Senior Specialist, Marketing Execution will work with internal groups to enable execution of end-to-end complex outbound strategic marketing campaigns. They will also be responsible for delivery of all Eloqua elements for these campaigns and provide Eloqua support to Activation marketers. This role involves collaborating with the wider Digital team to develop ‘Always on’ inbound marketing projects, implementing campaigns using Eloqua, building segments, emails, forms, and landing pages, and being the point of contact for complex marketing campaigns.
Good To Have:
- Extensive knowledge of Salesforce.
- Experience in the financial industry.
- Knowledge of LSEG and its market.
Must Have:
- Implement end-to-end marketing campaigns using Eloqua.
- Build Eloqua segments, emails, forms, and landing pages.
- Provide support on marketing ecosystem (Eloqua, OpenExchange, Pathfactory).
- Act as point of contact for complex marketing campaigns.
- Deliver end-user training for Eloqua onboarding.
- 5 years hands-on experience with Marketing Automation platforms (Eloqua preferred).
- Bachelor's degree or equivalent experience.
- Ability to work UK hours (12 PM- 9 PM).
Perks:
- Healthcare
- Retirement planning
- Paid volunteering days
- Wellbeing initiatives
The Senior Specialist, Marketing Execution will work with internal groups to enable execution of end-to-end complex outbound strategic marketing campaigns. They also will be responsible for delivery of all Eloqua elements for these campaigns. This role also requires the ability to provide Eloqua support to Activation marketers when they are presented with difficulties they cannot solve. Collaborate the wider Digital team to develop ‘Always on’ inbound marketing projects.
The successful candidate will:
- Implement campaigns end-to-end using Eloqua
- Build segments, emails, forms, landing pages
- Provide support to marketing teams on the marketing ecosystem including Eloqua, OpenExchange, and Pathfactory.
- Support integrated inbound digital marketing activity
- Be the point of contact for creating complex marketing campaigns
- Deliver end-user training and lead all aspects of campaign development when new marketers are onboarded to Eloqua
- Support updates of shared assets, e.g., segments, headers, footers, workflows
- Work with marketing teams to troubleshoot issues
KNOWLEDGE AND SKILLS:
- 5 years hands-on experience using Marketing Automation platforms with a preference for Eloqua
- Extensive knowledge of Salesforce is a plus
- Can drive projects with minimal supervision and handle multiple projects simultaneously
- Proven track record to form relationships with and influence all levels within an organization
- Excellent communication skills, both oral and written.
- Able to interpret and present complex information effectively
- Strong attention to detail
- Positive attitude and an ability to bring innovation and freshness to our marketing execution
- Results focused and highly collaborative
- Experience working in the financial industry is ideal, knowledge of LSEG and the market it operates in is desired
- Proficient knowledge of Microsoft Office
- Proactive, focused, individual who can get results
EXPERIENCE AND QUALIFICATIONS:
- Bachelors degree or equivalent combination of education and directly related experience
- Strong business insight, understands the key financial drivers and dynamics related to growth and revenue goals of an organization
- Analytically proficient, results focused and highly collaborative
- Experience working in the Financial industry is ideal, knowledge of LSEG and the markets it operates in is desired
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