SEO Content Specialist - India (6-month Contract)

Job Description

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship campus is in Sydney, Australia but we engage our Contractors and Freelancers all over the world to help us meet our crazy big goals. As a Contractor or Freelancer at Canva, you can work fully remotely in the country outlined above, meaning you have ultimate flexibility. Wherever works for you, works for us.

What you’d be doing in this role

At Canva, we create tools that empower the world to design. Our mission is to democratise design and empower creativity for anyone and everyone, on every platform! Inspired by a team of talented thinkers, an amazing culture and a remarkable growth trajectory, we’re out to change the world, one design at a time.

Since its launch in August 2013, Canva has grown exponentially. We are one of the world’s fastest-growing startups, and the journey has only just begun. We take great pride in designing a product and an encompassing experience that users really love.

The SEO group keeps growing globally (~150 people globally!). Keyword researchers, Tech SEO specialists, SEO content specialists, Copywriters, Engineers, Data analysts, Designers, Operations specialists – we’ve got it all covered, and in many regions of the world.

We’re looking for a passionate SEO Content Specialist to join and help us scale our next phase of growth in India.

Being supported by our global SEO team, you will expand the foundations of SEO Content strategy in India by localising our global website and creating engaging content for Indian audiences.

You’ll thrive and adapt in a hyper-growth environment, and be confident in making decisions and tradeoffs backed by data and experience. You have a curiosity for problem-solving, identifying new opportunities and continuous process improvements.

What you'll do

• Having a clear overview and understanding of our brand's goals, messaging, and values, you will participate in regular content audits to scale our content strategy in India, in alignment with our overarching business objectives.
• You will support our India SEO Content Specialist with Competitor and Indian keyword research to identify high-volume, relevant, and intent-driven terms.
• You will localise some of the most relevant pages of our English website to ensure the highest rankings of our Indian website.
• You will regularly keep track and optimise our landing pages to maintain freshness and improve content credibility and user engagement.
• You will follow (and build on) existing content requirements for our website and ensure timely launches by following our content calendar.
• You will track the impact of that content, contribute to writing actionable playbooks and deliver articles at the highest quality standards.
• You will upload and publish content that follows the latest SEO copy best practices and fits our local tone of voice, which is set by our language managers
• You have a strong eye for detail in order to catch typos, grammatical lapses and the different nuances of requested topics
• And of course, you’ll have fun and enjoy working with our amazing international team!

About you

• A native-Hindi speaker with business-level English (more Indian languages will always be a plus)
• Excellent grasp of English and Hindi languages - technically strong with a flair for either structured or creative style of writing
• Intermediate to professional understanding and work experience in copywriting and copy editing, developing a keen appreciation of local writing trends
• Someone with a good understanding of each of the three 'pillars' of SEO: content, technical and link building, and how they work together
• Someone who can demonstrate successful outcomes from previous SEO content projects on large websites that they have led.
• Someone that masters Google’s content structure preferences
• Someone who enjoys writing or editing a variety of different topics and themes, while maintaining Indian cultural and linguistic nuances, and ensuring content resonates with local audiences.
• We're a large team that relies on tried-and-tested processes to execute tasks quickly and efficiently. As such, this role will suit a candidate with high attention to detail and the ability to closely follow detailed written instructions.

#LI-remote

About the team

Working closely with our India SEO lead, our India SEO Content Specialist and our India Outreach Specialist, you will be responsible for creating and publishing engaging and converting SEO landing pages. You'll have access to a range of the best enterprise-level third-party tools, as well as several platforms and products we have built in-house that help us to world-class SEO.

You will be able to draw inspiration from past successes of Canva’s global Content Strategy, but we count on your deep local knowledge to reach Indian users in ways that we may not have explored before.

Other stuff to know

We make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the Project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.

Please note that contractor-accreditation meetings are conducted virtually.

Check out lifeatcanva.com for more info.