Social Content Strategist

10 Minutes ago • 3-5 Years

Social Media

Job Description

This role involves operating the official Japanese SNS accounts for 'Sky: Children of the Light,' including planning and posting PGC content, organizing online campaigns, and managing community engagement. Responsibilities also include planning original content to acquire new players and enhance SNS engagement, managing UGC content, operating KOL/KOC/Troupe programs, and supporting offline event planning with SNS promotions.

Good To Have:

Experience in managing official accounts or collaborating with creators
Deep understanding of 'Sky: Children of the Light' through extensive gameplay

Must Have:

Operate official Japanese SNS accounts for 'Sky: Children of the Light'
Plan and post PGC content and online campaigns for Japan
Manage player replies and community
Plan original content for new player acquisition and SNS engagement
Manage UGC content and creative support initiatives
Operate KOL/KOC/Troupe programs
Support offline event planning and SNS promotions
3-5 years of experience in managing official SNS accounts (overseas)
Excellent Japanese writing skills for official posts
High project management and team communication skills
Understanding of various SNS platforms (X, YouTube, Discord, LINE, TikTok)

Add these skills to join the top 1% applicants for this job

team-management

account-management

communication

data-analytics

event-management

game-texts

Job Responsibilities

1. Operation of 'Sky: Children of the Light' Official Japanese SNS Accounts

Planning, scheduling, and posting PGC content.
Planning and operating online campaigns for Japan.
Replying to players and community management.
Collecting and evaluating word-of-mouth and reviews, and proposing improvements through data analysis.

2. Planning Original Content for 'Sky: Children of the Light'

Planning original Japanese content to acquire new players, based on season content and each SNS platform.
Measures to strengthen SNS engagement.
Effect verification and improvement proposals through integrated content data and analysis.

3. Operation of UGC Content in the Community

Planning and executing creative support measures based on game characteristics and Japanese player characteristics.

4. Operation of KOL/KOC/Troupe (Sky Creative Department)

Establishing and operating creative incentives, communication support, evaluation standards, and content review SOPs.

5. Support for Offline Event Planning

Developing SNS promotion plans.
Operating player-participatory content.

Required Experience and Skills

1. Approximately 3-5 years of experience in managing official SNS accounts (overseas).

Priority given to those with experience in official account management or collaboration with creators.

2. Excellent Japanese language skills.

Those with excellent Japanese writing skills who can create official account posts themselves.

3. High project management and team communication skills.

Able to drive decision-making even in complex collaborative systems, and proactively improve workflows and standardize content publication processes.

4. Understanding of the characteristics and usage trends of various SNS platforms (X/YouTube/Discord/LINE/TikTok, etc.), familiarity with content preferred by Japanese players, and high sensitivity to UGC content.

5. Priority given to those who have played 'Sky: Children of the Light' deeply and have a strong understanding of the work.

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