Sr. Director, Marketing Communications

TransUnion's Job Applicant Privacy Notice

What We'll Bring:

At TransUnion, we are dedicated to finding ways information can be used to help people make better and smarter decisions. As a trusted provider of global information solutions, our mission is to help people around the world access the opportunities that lead to a higher quality of life, by helping organizations optimize their risk-based decisions and enabling consumers to understand and manage their personal information. Because when people have access to more complete and multidimensional information, they can make more informed decisions and achieve great things.

Every day TransUnion offers our employees the tools and resources they need to find ways information can be used in diverse ways. Whether it is helping businesses better manage risk, providing better insights so a consumer can qualify for his first mortgage or working with law enforcement to make neighborhoods safer, we are improving the quality of life for individuals, families, communities and local economies around the world.

What You'll Bring:

• Bachelor’s degree in marketing or communications with 15+ years of experience in marketing communications. An MBA in Marketing Communications and strong experience in digital marketing is preferred.
• Demonstrated ability to think “outside of the box” with proficiency in strategic planning, vendor negotiation, budgeting, and communications.
• Excellent organizational, analytical, and negotiating skills, combined with superior oral and written communication skills.
• Proven ability to meet deadlines and work under pressure, with a track record of delivering results.
• Ability to manage and prioritize multiple projects with varying due dates and requirements.
• Experience managing a marketing team or similar, with excellent prioritization and organizational skills.
• Proficiency with Microsoft Office Suite or similar applications.
• Fluency in English; proficiency in French is a plus.
• Proven experience in planning, coordinating, and executing events.
• Strong organizational and project management skills.
• Ability to manage event logistics, including vendor management and budget oversight.
• Experience in developing event marketing plans to drive attendance and engagement.

Impact You'll Make:

We are seeking a dynamic and experienced individual to operate as the Senior Marketing Director for TransUnion Canada, with a focus on Brand and Public Relations (PR). The ideal candidate will have a minimum of 15 years of B2B marketing experience, preferably focused on data and/or technology in Financial Services. This role involves working closely with a dynamic communications team to build and protect TransUnion’s reputation within the Canadian market and on a global scale. The candidate must have strong communication expertise, business acumen, and people skills, and will be responsible for setting and executing strategic communication plans.

Key Responsibilities

• Brand Strategy and Positioning:
  • Develop and execute comprehensive brand strategies to enhance TransUnion’s market presence and reputation, ensuring brand consistency across all marketing and communication channels.
  • Collaborate with international communications and local PR agencies to establish and execute short- and long-term communication strategies.
  • Build strong relationships with colleagues across various departments, including regional leadership, to address communication requests and opportunities.
  • Ensure thorough understanding of sub-vertical markets, TransUnion’s solutions, and unique value propositions to inform actionable marketing and product marketing plans.
  • Use segmentation and effective marketing programming to increase customer lifetime value and minimize attrition.
• Public Relations:
  • Develop and lead public affairs communication programs to articulate and amplify TransUnion’s points of view on industry topics.
  • Manage media relations, including developing press releases, media kits, and handling media inquiries, while building and maintaining key media outlet and industry influencer relationships.
  • Monitor and analyze media coverage to inform PR strategies and tactics.
  • Develop crisis communication plans and manage communication during crises to protect TransUnion’s reputation.
     
• Campaign Design and Collaboration:
  • Partner with the marketing team to develop and execute cross-channel strategic marketing plans/programs for Canada, including PR, events, social, web, email, and other channels.
  • Collaborate closely with thought leadership content creators on go-to-market execution.
  • Partner with product, sales, and field marketing on go-to-market strategy, execution, and deliverables.
  • Create distribution plans for each campaign depending on campaign objectives.
  • Vet and secure advertising opportunities, coordinate with the internal communications team to amplify appropriate programs and results across the TransUnion associate base.
  • Support brand marketing initiatives and participate in the three-year planning process.
     
• Event Support and Management:
  • Plan, coordinate, and execute events that align with TransUnion’s brand and marketing strategies.
  • Manage event logistics, including venue selection, vendor management, and budget oversight.
  • Collaborate with internal teams to ensure seamless event execution and post-event follow-up.
     
• Project Management, Goals, and Budget:
  • Manage Canada-specific marketing programs from start to finish, including strategic direction, creative, execution, goal development, and measurement.
  • Ensure integrated marketing and communications plans include key messaging, positioning, channel spend allocations, and measurable objectives.
  • Develop creative briefs and inform cross-functional teams of audience specifics, campaign objectives, and measurement metrics.

• Event Management Skills:
  • Proven experience in planning, coordinating, and executing events.
  • Strong organizational and project management skills.
  • Ability to manage event logistics, including vendor management and budget oversight.
  • Experience in developing event marketing plans to drive attendance and engagement.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Accommodation is available, including for applicants with disabilities, in accordance with applicable laws.

TransUnion's Internal Job Title:

Sr Director, Marketing Communications