Sr. SEM Manager
Job Summary
Job Description
The Senior Manager – Paid Search will manage and optimize paid search campaigns to acquire high-value customers, achieve growth, and ensure efficiency. Responsibilities include campaign analysis, management, and conversion optimization. This role involves hands-on experience in managing large-scale paid search campaigns, and a deep understanding of performance marketing, analytics, and marketing technology. You will lead and optimize paid search campaigns, drive efficiency through data-driven insights, analyze performance, create reports, and collaborate with teams to improve the customer journey. The role also involves staying updated on trends and identifying new opportunities.
Must have:
- 8+ years of paid search or marketing analytics experience
- Deep understanding of SEM, data pipelines, and analytics tools
- Experience managing and optimizing $1M+ budgets
- Analyze and interpret data using SQL and Excel
- Self-starter with project and initiative driving skills
- Confidence in communication to all organization levels
Good to have:
- Experience with Segment and Rockerbox
- Experience with Python and ThoughtSpot
6 skills required
Job Details
Description
About LegalZoom
LegalZoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 20 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you’re ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can’t wait to meet you.
Where we work
We believe work should work for you. LegalZoom supports a remote-friendly environment that gives employees flexibility and balance. Our Austin, Beaverton, Frisco, Los Angeles Metro, and San Francisco Bay Area offices allow our employees to collaborate with teammates and offer special onsite events, lunches, and more.
We believe work should work for you. LegalZoom supports a remote-friendly environment that gives employees flexibility and balance. Our Austin, Beaverton, Frisco, Los Angeles Metro, and San Francisco Bay Area offices allow our employees to collaborate with teammates and offer special onsite events, lunches, and more.
While this position is remote, we encourage and at times, require in-person collaboration at our offices.
Overview
The Senior Manager – Paid Search will play a critical role in managing and optimizing paid search
campaigns, focusing on acquiring high-value customers and achieving growth and efficiency targets through campaign analysis, campaign management, and conversion optimization. The role requires hands-on experience in managing large-scale paid search campaigns, and a deep understanding of performance marketing, analytics, and marketing technology.
You will
- Lead and optimize paid search campaigns across multiple platforms (Google Ads, Bing, etc.), ensuring performance meets business objectives.
- Drive efficiency, cost-effectiveness, and strategic growth through ongoing testing, analysis, and data-driven insights.
- Independently perform in-depth analysis of paid search performance, customer behavior, and other performance drivers.
- Work with the analytics and data teams to create comprehensive reports with actionable insights, identify trends, and provide recommendations to optimize program performance.
- Work cross-functionally with product, data, and other marketing teams to optimize the customer journey across all touchpoints.
- Ensure that insights from paid search campaigns are integrated into broader marketing strategies, and collaborate on improving conversion rates, landing page performance, and user experience.
- Drive conversations on strategy, key campaign insights, performance metrics, and recommendations with senior stakeholders and partners, ensuring alignment with business goals and objectives
- Stay up-to-date with the latest trends in paid search and digital marketing technologies.
- Identify new opportunities, tools, and methodologies that can be implemented to drive better campaign performance.
You have
- 8+ years of experience in paid search or marketing analytics roles, ideally in e-commerce, financial services, insurance companies or agencies focused on B2C or B2SMB.
- Deep understanding of the technical aspects of SEM, across marketing platforms, data pipelines, tracking and tagging, analytics, and attribution. Experience with Segment and Rockerbox is a plus.
- Experience managing and optimizing $1M+ budgets
- Demonstrated ability to analyze and interpret data, utilizing proficiency in SQL, Excel, and
analytical dashboarding tools. Experience with Python and ThoughtSpot is a plus.
- Motivated self-starter that can drive projects and initiatives with little supervision
- Confidence in communication and presentation to all levels of organization
LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.
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