TECHNICAL Product Marketing Manager/Senior Manager

9 Minutes ago • 5-7 Years • $127,200 PA - $233,200 PA
Product Management

Job Description

Salesforce is seeking Technical Product Marketers to join its high-impact product marketing organization. This role requires strategic vision, storytelling skills, and technical expertise to simplify complex concepts, craft human-centric stories, and highlight customer success. Technical Product Marketers will develop relevant positioning and messaging, create innovative demos, and drive sales pipeline. The ideal candidate possesses deep technical knowledge, translates capabilities into compelling stories, and collaborates cross-functionally with product, marketing, and sales teams in a fast-paced environment.
Good To Have:
  • Outstanding organizational skills for managing multiple projects.
  • Video design and editing skills using tools like Adobe Premier, Camtasia, or FinalCut.
  • Experience with Salesforce products, SaaS, and B2B technology platforms.
  • Salesforce Certifications (Administrator, Developer) and Trailhead badges.
  • Application development experience on the Salesforce Platform.
Must Have:
  • Partner with Product Management to understand product strategy and roadmaps.
  • Distill key functionality and value into core product positioning and messaging.
  • Roadmap product strategy into launches, releases, content, campaigns, events, and sales enablement.
  • Drive cross-functional alignment on programs to drive pipeline.
  • Run product demos.
  • Develop succinct and effective sales training materials.
  • Keep current with technology trends and incorporate new technologies into keynotes and demos.
  • 5-7+ years in technical product marketing, product management, or solution engineering.
  • Experience with enterprise applications like CRM, ERP, or customer service.
  • Expertise in building end-to-end product demos.
  • Strong written and verbal communication skills.
  • Proven track record in defining and driving project execution.
  • Hands-on experience building marketing assets (pitch-decks, demo videos, event content).
  • Experience with JavaScript, HTML, CSS, iOS, APIs, Apex, Java, and Figma.
  • Willingness to travel up to 25% domestically and internationally.
Perks:
  • Time off programs
  • Medical, dental, vision, mental health support
  • Paid parental leave
  • Life and disability insurance
  • 401(k)
  • Employee stock purchasing program

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Job Category

Marketing & Communications

Job Details

We’re looking for Technical Product Marketers to join our high-impact product marketing organization! This is an opportunity that allows you to exercise your strategic vision, storytelling skills, and technical expertise. Technical Product Marketers are storytellers: simplifying complex concepts, crafting stories that are human and easy to relate to, highlighting customer success, and grounded in an understanding of our products & features. We measure our success by our ability to develop relevant positioning and messaging, innovative demos that bring our product use cases to life and drive sales pipeline and new customers into the business.

We are looking for someone with deep technical knowledge and a skill for translating our current and future capabilities into compelling stories. You are a big picture innovator who isn’t afraid to roll up your sleeves and craft compelling content to support our customers, partners, and sales teams. You are comfortable both producing and presenting live demos, messaging, enablement, and demo education to our internal, partner and customer audiences. In this role, you will work cross-functionally with product teams, marketing teams, sales teams, developers, designers, and more. The best candidates will be highly collaborative individuals and initiative takers who are motivated by a fast-paced environment.

Responsibilities & Impact

  • Partner with Product Management to understand product strategy and roadmaps, distill key functionality and value into core product positioning and messaging.
  • Roadmap our product strategy to life in launches, new releases, content, campaigns, events, and sales enablement.
  • Partner closely with campaigns, solution engineering, and other product marketers and drive cross-functional alignment on programs to drive pipeline.
  • Run demos
  • Develop succinct and effective sales training materials (training, FAQs, etc.), making it easy for non-technical sales to understand our complete suite technology.
  • Keep current with technology trends and incorporate new technologies into our keynotes and demos.

Required Skills

  • 5-7+ years of experience in technical product marketing, product management, or solution engineering at a high tech company, or similar equivalent
  • Experience with enterprise applications such as CRM, ERP, customer service or homegrown solutions
  • Expertise in building product demos end-to-end, from building compelling narratives that accurately position our products and align to our corporate messaging, to owning the technical execution in demo videos and demo orgs
  • Strong written and verbal communication skills with the ability to present in front of executives, vendors, partners, and customers
  • Consistent track record in defining/driving project execution with minimal guidance and performing well in a fast-paced environment
  • Phenomenal teammate with a proven track record leading and inspiring through influence
  • Hands-on experience building a range of marketing assets, including compelling positioning and messaging, succinct slide pitch-decks, demo videos, and event/webinar content.
  • Experience with JavaScript, HTML, CSS, iOS, APIs, Apex, Java (some mix), Design tools such as Figma.
  • Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)
  • Willingness and flexibility to travel to both domestic and international locations - up to 25% travel

Preferred Skills

  • Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.
  • Video design and editing skills including the ability to record and produce polished demo videos using tools like Adobe Premier, Camtasia, or FinalCut.
  • Experience with the Salesforce products and/or other SaaS and B2B technology platforms.
  • Salesforce Certifications (Administrator, Developer) and Trailhead badges a plus. As well as application development on the Salesforce Platform.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For New York-based roles, the base salary hiring range for this position is $138,800 to $233,200.

For Washington-based roles, the base salary hiring range for this position is $127,200 to $213,800.

For California-based roles, the base salary hiring range for this position is $138,800 to $233,200.

For Illinois based roles, the base salary hiring range for this position is $127,200 to $213,800.

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