Trancreation Account Director

Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

The Role:

Transcreation Project Director will support the CEMEA Business Director (BD) and Language Lead on a prestigious technology client for the EMEA region, playing an active role in running the team operations, and supporting the team in the execution of world-class marketing communications. This is an amazing opportunity to oversee and collaborate with a network of up to 200 freelance linguists. As a key point-of-contact for client stakeholders, the AD plays an important role in the project delivery while ensuring Hogarth and linguist teams perform to the highest quality standards.

As part of a dynamic team, the role is very operational and will also require someone who has demonstrable experience working under pressure. Strong problem-solving skills and a keen eye for detail are critical factors for success in the role.

Key success factors:

• Proven leadership skills, keeping a diverse team engaged and motivated
• Immaculate organization skills enabling a smooth project delivery
• Understanding of Localisation and Transcreation processes
• Be a great communicator and to build trusting relationships with both internal and client stakeholders

Key Responsibilities:

• Project Delivery
• Oversee the Language Validation project delivery for the CEMEA region
• Possess a strong understanding of and consistently deliver against all contractual obligations, commercial arrangements, KPIs and SLAs with the client
• Understanding of project workflows and processes
• Build close relationship of trust with key stakeholders
• Operational planning and reviews
• Plan availability and booking of freelance talents to guarantee optimal resourcing for the client’s projects

• Resource Management
• Lead a team of several Transcreation and Project managers
• Together with the Language Lead, oversee and manage a network of up to 200 linguists
• Assist in recruiting and staffing
• Plan and review team workload on an ongoing basis
• Work with senior management to ensure teams are engaged and motivated to perform
• Conduct and manage performance appraisals
• Assist with one-to-one management / mentoring
• Review team structure and resource on an ongoing basis to ensure client is serviced appropriately whilst maintaining agreed profitability
• Plan and coordinate training/onboarding for incoming and existing teams
• Able to create and maintain strong relationships with freelance talent
• Flag freelance staff changes and recruitment requirements to Language Lead and Business Director
• Point of escalation for Hogarth internal teams

• Stakeholder Management
• Build trusting relationship with all stakeholders, be it with clients or Hogarth internal departments
• Keep client and internal stakeholders always informed about the status of the project
• Keep track of project movements and scope movements
• Create and own hindsight sessions with the client

• Support Senior Management with finance management and business growth
• Contribute to budgeting and forecasting process
• Reporting: Responsible for actuals’ collection and correct data tracking
• Monitor budget utilisation across teams and flag issues
• Manage resourcing across teams by monitoring utilisation and productivity

Requirements:

• 8-10 years of client services experience with a solid account or Transcreation management background
• Deep understanding of Language and localization processes
• Experience in budgeting and forecasting
• Experience working in a fast-paced environment whilst keeping an keen eye for detail
• Focus on continuous improvements, delivering excellent quality and high levels of customer service
• Agency experience managing international clients in multiple markets with multiple stakeholders
• Experience of running an account team including resource planning
• Prior people management experience
• Negotiation skills
• Problem solver
• Good networking skills
• High level of organisation and attention to detail
• Strong English speaking and writing skills are essential
• Knowledge of a second language ideal

#LI-YU1 #LI-Hybrid

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Happy Family

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WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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