User Acquisition Specialist (Based in HCM)
11 Minutes ago • 1-2 Years
Sales
Job Description
Amanotes is seeking a User Acquisition Specialist to launch and scale new music games profitably across global organic and non-organic channels. The role involves managing UA campaigns on platforms like Google, Facebook, Tiktok, and Applovin, analyzing data from market performance, ad metrics, and A/B tests to define UA strategies. The specialist will collaborate with Production and Creative teams, optimize campaigns with global vendors, and implement ad network best practices to expand user inventories. This role requires 1-2 years of experience in gaming performance marketing and familiarity with mobile marketing attribution tools.
Good To Have:
- Love music and music-related products.
- Love to interact with mobile music games/apps.
- Being comfortable with data and turning multiple sources of data into insights.
- Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment.
- Fanatic learner: proactive learning and sharing knowledge.
Must Have:
- Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Tiktok, Applovin, ASO, etc.)
- Analyze data to understand user behaviors, define and execute UA strategy for new games.
- Work closely with Production and Creative teams to provide UA insights.
- Work closely with global vendors/ad networks to optimize campaigns.
- Deeply understand and implement each ad network’s best practices and test new ad networks.
- At least 1-2 year working experience in gaming Performance Marketing.
- Familiarity with mobile marketing attribution tools (e.g., Appsflyer or Adjust).
- In-app marketing experience for driving deeper conversions.
- Proficiency in data analysis, strategic & tactical planning, problem solving.
- Ability to multitask, manage deadlines, and handle stakeholder management.
- Good communication skills in English (writing and speaking).
Perks:
- Competitive salary upon experience
- 13th month salary
- Annual Performance Bonus
- Flexible working time
- Personal learning and well-being budget
- Team-building budget
- Lunch and parking allowance
- Various learning activities, including internal training & sharing, international conferences, and e-learning (Udemy, Linkedin Learning...)
- Engaging music events: Music Night, Amasing Night, Music schools…
- Employee Assistance Program to support mental health & well-being
- Minimum 12 days of paid annual leave, plus 10 days of paid sick leave
- 12 days working from home per year
OBJECTIVES
- Launch and scale new music games profitably through organic and non-organic channels across the globe.
WHAT YOU WILL DO
- Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Tiktok, Applovin, ASO, etc.)
- Analyze data through (1) market and competitor performance (2) various ad campaign metrics (installs, CPI, CTR, IR, ROI/ROAS), (3) A/B testing creatives, and cross-check (4) revenue and product metrics in order to understand user behaviors, define and execute UA strategy for new games to enter and win the target markets
- Work closely with Production and Creative teams to provide UA insights to improve product marketability
- Work closely with global vendors/ ad networks to optimize campaigns
- Deeply understand and implement each ad network’s best practices as well as test new ad networks to expand user inventories
QUALIFICATIONS
- At least 1-2 year working experience in gaming Performance Marketing (SRN: Google, Facebook, non-SRN: Ironsource, Mintegral, Unity) with proven success.
- Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)
- In-app marketing experience for driving deeper conversions
- Data analysis, Strategic & Tactical planning, Problem solving
- Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management
- Good communication (English writing and speaking skills)
- Customer-oriented, Innovative, Emotional intelligence
- Hunger and humble for learning, sharing, teamwork and self-development
- Resilient and adaptable under changes and uncertainties
- WILL BE A PLUS:
\+ You love music and music-related products
\+ Love to interact with mobile music games/ apps
\+ Being comfortable with data and turning multiple sources of data into insights
\+ Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment
\+ Fanatic learner: proactive learning and sharing knowledge
BENEFITS
- At Amanotes, you will be enjoying the dynamic working environment with unique music culture many benefits as below:
\+ Competitive salary upon experience
\+ 13th month salary
\+ Annual Performance Bonus
\+ Flexible working time
\+ Personal learning and well-being budget
\+ Team-building budget
\+ Lunch and parking allowance
\+ Various learning activities, including internal training & sharing, international conferences, and e-learning (Udemy, Linkedin Learning...)
\+ Engaging music events: Music Night, Amasing Night, Music schools…
\+ Employee Assistance Program to support mental health & well-being
\+ Minimum 12 days of paid annual leave, plus 10 days of paid sick leave
\+ 12 days working from home per year
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