Responsible for planning the Xiaohongshu content creation ecosystem for Lilith's brand products, mainly focusing on content production, content consumption, and creator maintenance. This includes developing and implementing ecosystem operation strategies, such as creator incentive programs and policies, and formulating content strategies. The role involves content planning and execution based on release schedules, monitoring content production, distribution, and performance, and being responsible for content production and consumption metrics. Additionally, the role requires liaison with the Xiaohongshu platform to understand platform policies and seek support.