HDWorks

Product Analyst - Retention

Data Scientist

The Product Analyst - Retention role involves designing GTM (Go-to-Market) plans for product feature launches, identifying gaps in existing processes and features for improvement, and analyzing ideas to develop the right product features for the retention team. The role requires creating user journeys with specific KPIs for player targeting, identifying and upgrading legacy processes, and identifying bugs and enhancements for marketing programs and user flows. The analyst will also be expected to understand player behavior to create segmented campaigns and formulate product strategies to achieve CRM goals. Expected to gain in-depth knowledge on tools such as Clever Tap, Mixpanel, MSTR and internal Admin interfaces.

A Multi-Player Gaming Company 
 
Head Digital Works is the pioneer &amp; one of India's largest online skill-gaming companies that develop and operate zeal-driven applications for online gaming enthusiasts. With more than 75 million+ users and multiple brand verticals like A23Rummy and&nbsp;<a style="font-size: 16px;" href="http://cricket.com/">Cricket.com</a>, We have come a long way in the past 18 years. What started from a small garage in 2006 with nothing but a dream - "To become India's leading online gaming portal" has now turned into one of the most profitable start-ups in India that have gone through cycles of angel, venture capital and private equity investments.
We're a diverse group of thinkers and doers who are reimagining what's possible to make it easier for all of us to do what we love in new ways.

 
Role Overview
<ul>
<li>Design GTM (Marketing) plan for product feature launch</li>
<li>Identify gaps in the existing processes or features &amp; improve</li>
<li>Identify and analyse relevant ideas leading to right product features for retention team</li>
<li>Make user journeys with specific KPI’s for player targeting</li>
<li>Be able to identify &amp; upgrade legacy processes (Automation)</li>
<li>Identify bugs/enhancements required to improve marketing programs/user flows</li>
<li>Understand player behavior and patterns and there by create segmented campaigns.</li>
<li>Exhibit sound product judgment, ability to formulate product strategy and present clear measurable objectives that will lead to achieving our business CRM goals.</li>
</ul>
<ul>
<li>Expected to gain in-depth knowledge on tools such as Clever Tap, Mixpanel, MSTR and internal Admin interfaces.</li>
</ul>
 
Required Skills
<ul>
<li>Experience on tools like Clevertap, Mixpanel, Webengage, Moengage, Mixpanel, </li>
<li>Appsflyer, Localytics, Firebase etc will be preferred</li>
<li>Excellent communication skills, ability to simplify complex topics for broad audiences</li>
<li>Knowledge of Automation Marketing, Facebook Marketing, Email marketing, SMS marketing, push notifications, user segmentation and behavior is a plus</li>
</ul>
<ul>
<li>Work experience in gaming is a plus</li>
</ul>
 

What we offer -
 
1. Competitive salary
2. Mediclaim Policy - Best in Industry
3. Flexible working hours
4. Career Development Program
5. Best in Industry Reward and Recognition program
6. Inclusive and Collaborative Work Culture
7. Complimentary snacks are served every day
 
If you would want to be a part of this multi-million user company, apply on the given link

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It is a place for builders, for people who want to create the next thing. &nbsp; Want to hear more? Contact us and let’s figure out together if we can find a common path. Tell us about yourself and your background in your own words.</div><div>AlphaSense is an equal-opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals. All employees share in the responsibility for fulfilling AlphaSense’s commitment to equal employment opportunity. AlphaSense does not discriminate against any employee or applicant on the basis of race, color, sex (including pregnancy), national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any other non-merit factor. This policy applies to every aspect of employment at AlphaSense, including recruitment, hiring, training, advancement, and termination. In addition, it is the policy of AlphaSense to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances where a particular employee works. Recruiting Scams and Fraud We at AlphaSense have been made aware of fraudulent job postings and individuals impersonating AlphaSense recruiters. These scams may involve fake job offers, requests for sensitive personal information, or demands for payment. Please note: <ul> <li style="font-size: 12pt;">AlphaSense never asks candidates to pay for job applications, equipment, or training.</li> <li style="font-size: 12pt;">All official communications will come from an @<a href="http://alpha-sense.com/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=http://alpha-sense.com/&amp;source=gmail&amp;ust=1740162734907000&amp;usg=AOvVaw2sfhQUZloRzVpQ4Yj1Ftlo">alpha-sense.com</a>&nbsp;email address.</li> <li style="font-size: 12pt;">If you’re unsure about a job posting or recruiter, verify it on our&nbsp;<a href="https://www.alpha-sense.com/careers/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://www.alpha-sense.com/careers/&amp;source=gmail&amp;ust=1740162734907000&amp;usg=AOvVaw3I0CFwb1ser7ImCRD48YOl">Careers page</a>.</li> </ul> If you believe you’ve been targeted by a scam or have any doubts regarding the authenticity of any job listing purportedly from or on behalf of AlphaSense please contact us. 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