Account Executive, Consumer Packaged Goods, Large Customer Sales

4 Months ago • 8 Years +
Business Development

Job Description

This Account Executive role focuses on large Consumer Packaged Goods (CPG) clients. Responsibilities include building and maintaining C-level relationships, driving industry thought leadership, and scaling best practices. You'll need to deeply understand CPG advertiser needs and consumer behavior, leveraging cross-functional teams to solve business challenges and guide clients' shift from traditional TV advertising to digital solutions. The role requires developing strategies to reach thousands of users through Google's product offerings and involves working with internal teams to deliver results. This role is based in Mumbai, India and requires a minimum of 8 years of experience in digital advertising, consultative sales, business development, or digital marketing.
Good To Have:
  • Experience with Search, Shopping, Apps & Video
  • Understanding of eCommerce & Digital Native businesses
  • Knowledge of digital media measurement & attribution
Must Have:
  • 8+ years digital advertising experience
  • C-level relationship building
  • CPG industry knowledge
  • Business acumen & problem-solving
  • Cross-functional team collaboration

Add these skills to join the top 1% applicants for this job

communication
market-research
cross-functional

Minimum qualifications:

  • Bachelor’s degree or equivalent practical experience.
  • 8 years of industry experience in digital advertising, consultative sales, business development, or digital marketing.

Preferred qualifications:

  • Experience building relationships with executives and cross-functional collaborators.
  • Experience with Search, Shopping, Apps and Video marketing solutions.
  • Knowledge of digital media, advertising measurement, attribution, and incrementality solutions and frameworks/brand marketing experience.
  • Understanding of eCommerce and Digital Native businesses.
  • Excellent business acumen and problem-solving skills.

About the job

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.

Responsibilities

  • Work on a book of CPG clients while developing relationships with clients to drive industry thought leadership and scaling best practices.
  • Build and maintain relationships with c-level clients, industry-specific direct advertisers and relevant agency contacts.
  • Develop an understanding of the business needs of Consumer Packaged Goods advertisers and provide insights into relevant consumer behavior.
  • Understand industries and solve for our client’s business impact leveraging internal cross-functional teams.
  • Share shift from TV, while driving client business.

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