Account Manager - Bing

2 Months ago • 3 Years + • Account Management

Job Summary

Job Description

InMobi is seeking an Account Manager to manage Microsoft's search inventory. The Account Manager will coordinate with a team of Account Strategists and support the Account Management Head to achieve customer satisfaction and revenue objectives. This role involves managing clients, attaining revenue targets, feature adoption, and client-driven goals. The Account Manager will be responsible for building strong relationships with clients and ensuring flawless campaign execution. Additionally, the Account Manager will drive optimizations, educate clients on the Bing Ads platform, and collaborate with the account team to resolve issues and provide feedback. The candidate should be customer obsessed and passionate to learn and adapt in an evolving environment. Also the job involves ensuring customer satisfaction and revenue objectives, drive campaign-level budget upsell and optimization opportunities, and drive tactic improvement by providing thoughtful feedback to make opportunities more relevant to client goals.
Must have:
  • 3+ years of experience in search engine marketing sales
  • Strong knowledge of Internet advertising concepts
  • Strong troubleshooting and problem solving skills
  • Demonstrated ability to meet or exceed revenue goals
  • Ability to understand customer needs and solutions
  • Excellent written and verbal communication skills
Good to have:
  • Bing Ads Certification
  • Experienced using Excel for data analysis
Perks:
  • Daily meals
  • Gym and yoga classes
  • Training and tools
  • Cocktails on Thursdays
  • Fun on Fridays
  • Bring your kids and pets to work

Job Details

About Us  

InMobi is the leading provider of content, monetization, and marketing technologies that fuel growth for industries around the world. Our end-to-end advertising software platform, connected content, and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses everywhere.

InMobi Advertising is an end-to-end advertising platform that helps advertisers drive real connections with consumers. We drive customer growth by helping businesses understand, engage, and acquire consumers effectively through data-driven media solutions. Learn more at advertising.inmobi.com.

Glance is a consumer technology company that operates disruptive digital platforms, including Glance, Roposo, and Nostra. Glance’s smart lockscreen and TV experience inspires consumers to make the most of every moment by surfing relevant content without the need for searching and downloading apps. Glance is currently available on over 450 million smartphones and televisions worldwide. Learn more at glance.com.

Born in India, InMobi maintains a large presence in Bangalore and San Mateo, CA, and has operations in New York, Singapore, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London, and Dubai. To learn more, visit inmobi.com.    

Who are we and What do we do? 

InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies. 

 What’s the InMobi family like?  

Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun loving, take ownership and are results focused. We invite you to free yourself, dream big and chase your passion. 

What do we promise? 

We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work. 

What will you be doing? 

Microsoft and InMobi have entered into partnership. As per which, InMobi will be exclusive partner for Microsoft’s search inventory. Microsoft Search Advertising empowers the largest advertisers around the world to reach their maximum potential through paid search engine marketing on the Microsoft Bing Ads platform. InMobi will be responsible for complete management / transaction across Bing.  

We are seeking an Account Manager with search advertising experience an attention to detail, customer obsession and passion to learn and adapt in an evolving environment. The individual will be coordinating with a team of Account Strategists and supporting Account Management Head to achieve customer satisfaction and revenue objectives. As an AM, you will be serving Corporate customers by applying customer obsession to what clients care about and need, and building and maintaining strong, trusted-advisor relationships with day-to-day practitioner contacts at advertiser/agency/tool provider. The AM will be responsible to manage an assigned set of clients focused on attaining revenue targets, feature adoption and client driven goals 

Role requirement & expectation: 

  • Shared culture of diversity and respect: Create a collaborative, trust-based work environment where differences in communication styles are considered, and the perspectives of others are respected and valued. Demonstrate Search Advertising’s culture of inclusiveness and diversity at all times. Contribute to the success of others by promoting mutual learning 
  • Strong customer relationships and account health: Own the day-to-day management for newly onboarded & existing customers. Flawless execution of campaigns. Strong coordination with internal resources for execution of core tasks. Awareness and understanding of all required billing and compliance requirements. Contribute to quality and actionable Customer Plan. 
  • Pursue optimizations to deliver quota expectations: Drive campaign-level budget upsell and optimization opportunities that align to ROI goals of client and drive incremental revenue. Leverage internal tool-directed tactics to inform and prioritize upsells and optimizations, seeking to drive swift implementation. Drive tactic improvement by providing thoughtful feedback to make opportunities more relevant to client goals. Leverage self-serve tools and community forums to deliver insights for non-Insights enabled clients. 
  • Fluent advocate of the Bing Story: Educate clients on how the Bing Ads platform and existing features help them to reach their business goals and execute on budgets. Ensure regular client engagement with the BingAds platform, and aim to reduce customer reliance on AM for routine tasks. Utilize all available readiness and insights to ensure you are a fluent advocate of the Bing story. Develop and demonstrate an intermediate level knowledge of emerging products/features. 
  • Collaborative and high-performing account team:  Ensure timely and proactive customer escalations by effectively leveraging Account Executive and internal partner network to resolve day-to-day escalations & revenue blockers. Partner with account team to submit actionable feedback on product, tool and processes through relevant channels. Own and effectively execute the customer transition process and operational excellence in execution of change management (Book of Business update).  
  • Continuous business learning and professional growth: Continually strengthen your Bing Ads and Search Industry expertise, take personal accountability for your career and personal development; create, update and regularly check in on your career development plan. Complete required and recommended trainings and apply what you learn to further your growth in role and career progression. 

What is expected out of you ? 

  • Minimum 3 years’ in Search Engine Marketing Sales or online media and Service experience required  
  • Strong knowledge of Internet advertising: CPA, CPM, CPC, search marketing, lead generation, direct response, etc. 
  • Strong troubleshooting and problem solving tools with a 'can do' attitude and the ability to partner collaboratively with other functional areas within the company in support of the sales process. 
  • Demonstrated ability to consistently meet or exceed revenue goals or targets  
  • Proven ability to understand customer needs, create and deliver customized, customer-focused pitches and solutions 
  • Effectively navigate through ambiguity and complexities related to client management 
  • Talented in storytelling and delivering engaging presentations  
  • Solid knowledge of the search industry, trends, and customers needs 
  • Passion for technology as an enabler for customer and company growth 
  • Bachelor’s degree required. MBA preferable 
  • Critical thinker who is organized and can make decision based on clear priorities 
  • Collaborative teammate who can build successful team relationships with partners; and can prioritize multiple tasks 
  • Flexible and able to quickly adapt to changing business needs and processes 
  • Excellent written and verbal communication skills 
  • Willingness  to travel 

Preferred 

  • Bing Ads Certification 
  • Experienced using Excel to analyze information, including data manipulation, V-Lookups, creating and using pivot tables, and data analysis 

The InMobi Culture

At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.

We thrive on challenges and seize every opportunity for growth. Our core values of thinking big, being passionate, showing accountability, and taking ownership with freedom – guide us in every decision we make.

We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

InMobi is proud to be an Equal Employment Opportunity and we make reasonable accommodations for qualified individuals with disabilities.

Visit https://www.inmobi.com/company/careers to better understand our benefits, values, and more!

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About The Company

InMobi builds transformative technologies to positively impact people, businesses, and societies around the world. We power advertisers’ and publishers’ growth with high impact experiences and innovative solutions that help them activate their audiences and drive real connections with today’s consumers.

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