Advertising Placement Specialist

5 Months ago • 1 Years + • $168,000 PA - $252,000 PA
Marketing

Job Description

Lead the full-process advertising placement of WeChat mini-games on channels like Tencent Advertising and Juxia Liangying, formulating phased strategies to achieve ROI assessment goals. Drive data-driven creative excavation by skillfully extracting reusable creative elements from top competitor materials, with experience in A/B testing and developing viral creative assets. Bonus points for exploring AI scenario applications and efficiency breakthroughs in advertising placement.
Good To Have:
  • AI tools application in advertising
  • Experience with AI analysis tools
  • Experience in simulation, civilization, empire genres
Must Have:
  • Lead WeChat mini-game advertising on Tencent/Juxia Liangying
  • Formulate strategies to achieve ROI targets
  • Extract creative elements from competitor materials
  • Experience with creative A/B testing
  • Bachelor's degree or above
  • 1+ year game user acquisition experience
  • Familiar with Tencent/Toutiao traffic ecosystems
  • Experience in material direction or strategy
  • Successful case studies

【岗位职责】

1、策略制定与效果攻坚

主导微信小游戏在腾讯广告、巨量引擎等渠道的全链路投放,制定分阶段策略,达成ROI考核目标;

2、数据驱动的创意挖掘

擅长从行业Top竞品素材中提炼可复用的创意元素,有素材AB测试及爆款素材的沉淀经验

3、加分项:AI场景化应用与效能突破

有思考AI工具在投放场景的应用


【任职要求】

1、全日制本科及以上学历,1年以上游戏买量实战经验,熟悉腾讯系/头条系流量生态;

2、统筹过项目的素材方向或投放策略,并有成功案例;

3、具备AI分析工具使用经验、有三国、文明、帝国、模拟经营等品类经验优先

Set alerts for more jobs like Advertising Placement Specialist
Set alerts for new jobs by Finger Tango
Set alerts for new Marketing jobs in China
Set alerts for new jobs in China
Set alerts for Marketing (Remote) jobs
Contact Us
hello@outscal.com
Made in INDIA 💛💙