Advertising Placement Specialist
Job Summary
Job Description
Lead the full-process advertising placement of WeChat mini-games on channels like Tencent Advertising and Juxia Liangying, formulating phased strategies to achieve ROI assessment goals. Drive data-driven creative excavation by skillfully extracting reusable creative elements from top competitor materials, with experience in A/B testing and developing viral creative assets. Bonus points for exploring AI scenario applications and efficiency breakthroughs in advertising placement.
Must have:
- Lead WeChat mini-game advertising on Tencent/Juxia Liangying
- Formulate strategies to achieve ROI targets
- Extract creative elements from competitor materials
- Experience with creative A/B testing
- Bachelor's degree or above
- 1+ year game user acquisition experience
- Familiar with Tencent/Toutiao traffic ecosystems
- Experience in material direction or strategy
- Successful case studies
Good to have:
- AI tools application in advertising
- Experience with AI analysis tools
- Experience in simulation, civilization, empire genres
Job Details
【岗位职责】
1、策略制定与效果攻坚
主导微信小游戏在腾讯广告、巨量引擎等渠道的全链路投放，制定分阶段策略，达成ROI考核目标；
2、数据驱动的创意挖掘
擅长从行业Top竞品素材中提炼可复用的创意元素，有素材AB测试及爆款素材的沉淀经验
3、加分项：AI场景化应用与效能突破
有思考AI工具在投放场景的应用
【任职要求】
1、全日制本科及以上学历，1年以上游戏买量实战经验，熟悉腾讯系/头条系流量生态；
2、统筹过项目的素材方向或投放策略，并有成功案例；
3、具备AI分析工具使用经验、有三国、文明、帝国、模拟经营等品类经验优先
Similar Jobs
WebFX
Harrisburg, Pennsylvania, United States (On-Site)
• 9 Months ago
Pearl Abyss
Taipei City, Taiwan (On-Site)
• 7 Months ago
Tencent
Shenzhen, Guangdong Province, China (On-Site)
• 5 Months ago
Get notifed when new similar jobs are uploaded
Similar Skill Jobs
Looks like we're out of matches
Set up an alert and we'll send you similar jobs the moment they appear!
Jobs in Guangzhou, Guangdong Province, China
Paper Stacking games
Shanghai, China (On-Site)
• 3 Weeks ago
Get notifed when new similar jobs are uploaded
Marketing Jobs
Salesforce
Amsterdam, North Holland, Netherlands (Hybrid)
• 3 Weeks ago
Nintendo
Redmond, Washington, United States (Hybrid)
• 8 Months ago
Apple
Cupertino, California, United States (On-Site)
• 2 Months ago
Evil eye pictures
El Segundo, California, United States (On-Site)
• 4 Months ago
Get notifed when new similar jobs are uploaded
