Advertising Placement Specialist

Finger Tango

1+ Years | Guangzhou, Guangdong, China (On Site) | Full Time | 6 months ago
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Job Summary

Lead the full-process advertising placement of WeChat mini-games on channels like Tencent Advertising and Juxia Liangying, formulating phased strategies to achieve ROI assessment goals. Drive data-driven creative excavation by skillfully extracting reusable creative elements from top competitor materials, with experience in A/B testing and developing viral creative assets. Bonus points for exploring AI scenario applications and efficiency breakthroughs in advertising placement.

Must Have

  • Lead WeChat mini-game advertising on Tencent/Juxia Liangying
  • Formulate strategies to achieve ROI targets
  • Extract creative elements from competitor materials
  • Experience with creative A/B testing
  • Bachelor's degree or above
  • 1+ year game user acquisition experience
  • Familiar with Tencent/Toutiao traffic ecosystems
  • Experience in material direction or strategy
  • Successful case studies

Good to Have

  • AI tools application in advertising
  • Experience with AI analysis tools
  • Experience in simulation, civilization, empire genres

Job Description

【岗位职责】

1、策略制定与效果攻坚

主导微信小游戏在腾讯广告、巨量引擎等渠道的全链路投放，制定分阶段策略，达成ROI考核目标；

2、数据驱动的创意挖掘

擅长从行业Top竞品素材中提炼可复用的创意元素，有素材AB测试及爆款素材的沉淀经验

3、加分项：AI场景化应用与效能突破

有思考AI工具在投放场景的应用


【任职要求】

1、全日制本科及以上学历，1年以上游戏买量实战经验，熟悉腾讯系/头条系流量生态；

2、统筹过项目的素材方向或投放策略，并有成功案例；

3、具备AI分析工具使用经验、有三国、文明、帝国、模拟经营等品类经验优先