Affiliate Campaign Operations Specialist
Job Summary
Job Description
Binance is seeking an Affiliate Campaign Operations Specialist to support the end-to-end execution of campaigns and activations with Binance Affiliates, including KOLs, influencers, and institutional partners. This role involves collaboration with BD, ARM, Product, Marketing, and Data teams to ensure seamless execution, accurate tracking, and high campaign ROI. The ideal candidate is detail-oriented, thrives in a fast-paced global environment, and has a strong understanding of digital performance marketing or influencer management. Responsibilities include coordinating and executing affiliate marketing campaigns, managing campaign logistics, supporting custom and localized campaigns, collaborating on promotional materials, building campaign reports, monitoring performance, optimizing processes, and supporting contract documentation and payments.
Must have:
- 3+ years of experience in campaign operations, digital marketing, KOL/influencer management
- Strong project management and coordination skills
- High attention to detail
- Hands-on experience with Google Sheets or similar platforms
- Marketing experience for promotion and cross-functional project management
- Familiarity with affiliate marketing, referral tracking, and UTM logic
- Analytical mindset with data dashboard and spreadsheet experience
- Fluency in English and Mandarin
- Ability to thrive in a fast-moving, multicultural, remote-first environment
Good to have:
- Basic knowledge of Affiliates management in centralized exchanges, blockchain ecosystem, token launches, or trading behavior
- Experience in Web3, crypto, or fintech campaigns
Perks:
- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization
- Tackle unique, fast-paced projects with autonomy
- Thrive in a results-driven workplace with career growth and learning opportunities
- Competitive salary and company benefits
- Work-from-home arrangement
4 skills required
Job Details
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
As an Affiliate Campaign Operations Specialist, you will play a key role in supporting the end-to-end execution of campaigns and activations with Binance Affiliates (including KOLs, influencers, and institutional partners). You will collaborate with BD, ARM (Affiliate relationship management), Product, Marketing, and Data teams to ensure seamless execution, accurate tracking, and high campaign ROI.
This role is ideal for a detail-oriented executor who thrives in a fast-paced, global environment and has a strong understanding of digital performance marketing or influencer management.
Responsibilities:
- Coordinate and execute affiliate-related marketing campaigns across global markets, supporting campaign setup, launch, promote and tracking
- Manage campaign logistics: timeline planning, budget control, asset coordination, and link management (UTM, promo codes)
- Work closely with BD and ARM teams to support custom collab packages and localized campaigns
- Collaborate with the design, social, and product teams to ensure accurate delivery of promotional materials
- Assist in building campaign reports, including FTT, registration, trading volume, engagement data, and ROI analysis
- Monitor campaign performance daily and flag underperforming ones with actionable suggestions
- Contribute to the optimization of campaign processes and documentation (e.g. SOPs, trackers, templates)
- Support contract documentation, payment follow-ups, and compliance alignment with legal and finance teams
Requirements:
- 3+ years of experience in campaign operations, digital marketing, KOL/influencer management, or related functions
- Basic knowledge of Affiliates management in centralised exchange, blockchain ecosystem, token launches, or trading behaviour
- Strong project management and coordination skills, with high attention to detail
- Hands-on experience with tools such as Google Sheets or similar platforms
- Have marketing experience to know how to do marketing promotion and experience managing cross-functional projects or global campaign rollouts
- Familiar with affiliate marketing, referral tracking systems, and UTM link logic
- Analytical mindset; comfortable working with data dashboards and spreadsheets
- Fluency in English and Mandarin is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage
- Ability to thrive in a fast-moving, multicultural, and remote-first environment
- Experience in Web3, crypto, or fintech campaigns is a strong plus
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
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About The Company
Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider with a product suite that includes the world's largest digital asset exchange and much more.
Trusted by over 200 millions of users worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more.
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