Marketing Analyst

1 Month ago • 2 Years + • Marketing

Job Summary

Job Description

The Analyst, Marketing Coordinator will implement strategic marketing and communication plans for Marvel, Star Wars, and VENT franchises. This role involves collaborating with internal teams and external partners to drive product visibility and sales. Responsibilities include coordinating 360° communication strategies, managing agency coordination for campaigns and events, reviewing communication materials, collaborating with other departments, measuring campaign outcomes, and managing budgets and contracts. A Bachelor's degree in a relevant field and 2+ years of experience in marketing and communication are required.
Must have:
  • Bachelor's degree in Marketing/related field
  • 2+ years marketing/communication analyst experience
  • Coordinate 360° communication strategies
  • Manage agency coordination for campaigns
  • Review & approve communication materials
  • Measure campaign outcomes and manage budgets
Good to have:
  • Experience in consumer goods, entertainment, or agencies
  • Advanced English and Intermediate Spanish

Job Details

Job Summary:

BUILD SOMETHING BIGGER THAN YOURSELF 
 

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

How you will contribute to our magical experience?

The Analyst, Marketing Coordinator will be responsible for implementing strategic marketing and communication plans for the Marvel, Star Wars, and VENT (franchises within Consumer Products, Games & Publishing. Collaborating with internal teams (category, retail, creative, integrated marketing, etc.) and external partners (licensees and retailers), the role will ensure the efficient execution of plans to drive product visibility, sales, and the appropriate positioning of our brands to consumers.

The Analyst, Marketing Coordinator will be responsible for:

  • Bachelor's degree in Marketing, Advertising, or Business Administration.
  •  2+ years of experience as an analyst or coordinator in Marketing and Communication, preferably in consumer goods, entertainment, or communication agencies.
  •  Coordinate 360° communication strategies and campaigns for Marvel, Star Wars, and VENT (Vault Entertainment) franchises and products.
  •  Manage agency coordination for the development of online and offline campaigns, as well as events.
  • Review and approve communication materials from commercial partners (licensees and retailers).
  • Collaborate with other departments (Studios, Streaming, Integrated Marketing, Events, etc.) to ensure synergy in strategies and communication plans.
  •  Measure campaign and project outcomes through post-mortem reports and business intelligence tools.
  • Manage budgets, invoicing, and contracts.
  • Advanced English level.
  • Intermediate Spanish level.

Additional Information:

At Disney, we believe it takes great people to create the memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney

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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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