Analyst, Marketing

The Analyst, Marketing role at Universal Music Group's Global Insights team supports a new Marketing Analytics workstream. This position involves conducting in-depth analysis of marketing performance data (paid media, CRM) to uncover actionable insights and translate them into scalable recommendations. The analyst will help develop data-driven playbooks, benchmarks, and frameworks for global campaigns, monitor shifts in platforms and fan behavior, and contribute to broader analysis projects around artist development and emerging trends. The role requires strong technical skills in SQL and data visualization, a commercial mindset, and excellent communication.

Must Have

• Conduct in-depth analysis of marketing performance data (paid media, CRM).
• Translate data into scalable recommendations for labels and markets.
• Partner with Manager, Artist Insights & Strategy to deliver data-driven playbooks, benchmarks, and frameworks.
• Monitor shifts in platforms, fan behavior, and media performance.
• Support broader analysis projects around artist development, emerging trends, and music landscape shifts.
• Proactively identify new opportunities for analysis and bring forward ideas.
• Apply contextual knowledge about artists and the music industry in data analysis.
• Collaborate with central Data teams.
• 2-3 years of experience in a marketing analytics role.
• Degree in science, computer science, statistics, economics, mathematics, or similar quantitative discipline.
• Strong technical skills in SQL (large-scale databases).
• Strong technical skills in data visualization (Tableau, Looker, Power BI, or similar).
• Comfort with handling, cleaning, and interpreting large datasets.
• Familiarity with marketing analytics frameworks and KPIs.
• Team worker, can-do approach, commercial mindset, strong communicator.
• Proactive, collaborative, and comfortable working in a fast-paced, evolving environment.
• Passion for music, digital marketing, and the evolving fan ecosystem.

Good to Have

• Experience with Python/R.

Perks & Benefits

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit.
• Comprehensive medical, dental, vision, and FSA options.
• 100% coverage for out-patient mental health services.
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year).
• A lifetime fertility support allowance of $30,000 to plan participants.
• Student Loan Repayment Assistance and Tuition Reimbursement.
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation.
• Flexible Paid Time Off (PTO) for exempt employees.
• 3-weeks PTO for non-exempt employees.
• 2-weeks paid Winter Break.
• 10 Company Holidays (including Juneteenth and Wellbeing Day).
• Summer Fridays (between Memorial Day and Labor Day).
• Generous paid parental leave for every type of parent.

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Universal Music Group is the world’s leading music company. We are committed to artistry, innovation and entrepreneurship. We own and operate an array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. Our vast catalogue of recordings comprises the largest, most diverse and culturally rich collection of music ever assembled.

As digital technology refashions the world, our unmatched commitment to lead in developing new services, platforms and business models for music and related content delivery empowers innovators and allows new commercial and artistic opportunities to flourish.

How we LEAD:

UMG’s Global Insights team manages the most powerful and effective data sets and research capabilities in the music industry. As well as utilizing sales, streaming, and other commercial data, the Global Insights team manages extensive consumer survey data from around the world, delivering unique detail into evolving attitudes and behavior of today’s music consumers.

Global Insights is a 15+ person team, with presence in London, NY and LA. This role is based in NY and will require close integration with the data teams in NY and London, supporting the Artist Insights & Strategy team. The candidate will report directly to the Manager, Artist Insights & Strategy.

The Artist Insights Team delivers in-depth artist brand analysis, campaign recommendations and cultural trend insights to marketing executives, informing artist brand development, media buying, campaign planning and product development. The team also develops cross-disciplinary marketing frameworks that guide how UMG adapts to new platforms, audiences, and marketing opportunities globally.

We are currently seeking a Analyst, Marketing to support a new Marketing Analytics workstream to power best-in-class playbooks, benchmarks, and insights across UMG. This role will help develop scalable frameworks and data-driven recommendations that enable labels and markets to optimize their marketing strategies globally.

How you will CREATE:

• Conduct in-depth analysis of marketing performance data (paid media, CRM) to uncover actionable insights.
• Translate data into scalable recommendations that labels and markets can adopt to drive efficiency and ROI.
• Partner with the Manager, Artist Insights & Strategy to deliver data-driven playbooks, benchmarks, and frameworks for global campaigns.
• Monitor shifts in platforms, fan behavior, and media performance, ensuring insights remain relevant and forward-looking.
• Support the team on broader analysis projects around artist development, emerging trends, and shifts in the music landscape.
• Proactively identify new opportunities for analysis and bring forward ideas that improve how we measure and optimize marketing impact.
• Apply contextual knowledge about artists and the music industry in your data analysis and interpretation.
• Collaborate with central Data teams to stay aligned with global initiatives and data pipelines.

Bring your VIBE:

• 2-3 years of experience in a marketing analytics role, ideally within entertainment, fashion, or media.
• Degree in science, computer science, statistics, economics, mathematics, or similar quantitative discipline.

• Strong technical skills in:
• SQL (experience working in large-scale databases required; BigQuery a plus).
• Data visualization (Tableau, Looker, Power BI, or similar).
• Comfort with handling, cleaning, and interpreting large datasets.
• Experience with Python/R is a plus.
• Familiarity with marketing analytics frameworks and KPIs (media ROI, engagement, conversion, retention, attribution models, marketing mix modeling).
• Team worker, can-do approach.
• Commercial mindset, with the ability to balance the rigor of numbers with practical business application.
• Strong communicator: can simplify complex analysis into clear, actionable takeaways.
• Proactive, collaborative, and comfortable working in a fast-paced, evolving environment.
• Passion for music, digital marketing, and the evolving fan ecosystem.

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, as well as:
• 100% coverage for out-patient mental health services
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• A lifetime fertility support allowance of $30,000 to plan participants
• Student Loan Repayment Assistance and Tuition Reimbursement
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

• Variety of ways to prioritize much-needed time away from work including:
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

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Job Category:

Data, Analytics & Business Intelligence

Salary Range:

$66,300 - $116,245

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.

About Us

We are Universal Music Group, the world’s leading music company. We are the home for music’s greatest artists, innovators and entrepreneurs.