CUSTOMER VISITS’ FREQUENCY
- Visit customers of the respective sales area, according to the customers’ visits frequency defined.
CAP / BOP
- Execute each CAP/BOP assigned per customer and product line in the area in the timing assigned.
Target: a) 100% CAP/BOP presented to customers, b) 80% CAP/BOP accepted by customer c) at least 80% of the CAP/BOP sales target achieved.
CUSTOMER RELATIONSHIP MANAGEMENT
- Identify Key unmet customer needs & follow competition moves per product line.
- Keep a very good customer intimacy.
- Assess potential per customer & per product line and ensure to complete the DA in the format and timing requested.
- Permanently ensure the solvability of the customers of the sales area and report any move in a structured way.
NEGOTIATION
- Lead negotiations with his customers, respecting delegation power in place in the division.
- Master all the sales pitches set up to support negotiations with the customer.
- Valorize permanently with customers our “added value”/Specialist strategy.
SALES PROCESS
- Plan visits in advance thanks to: visits frequency/tour planning defined.
- Prepare visit: agenda, CAP/BOP presentation, mastering presentation documents (sales pitch, mechanism…) and refresh the customer information through Customer view D-1.
- Close into STORM visit report & CAP survey EVERY day.
Attend the MSM and ensure to master the sales pitch of each CAP/BOP to help the negotiation.