Associate Director - Sales

26 Minutes ago • 10 Years +
Sales

Job Description

The Associate Director - Sales will be responsible for generating revenue and managing relationships with Indian FMCG manufacturers. This involves developing client relationships, identifying opportunities, growing revenue through consultative selling, and introducing new services. The role also includes financial management, ensuring proper pricing, and monitoring performance. The ideal candidate is a proven commercial professional capable of building and executing sales strategies, managing end-to-end sales operations, and providing accurate sales forecasts.
Good To Have:
  • Prior working experience with the FMCG industry
Must Have:
  • Responsible for developing relationship and generating revenue with large & medium sized FMCG manufacturers
  • Develop a comprehensive understanding of client business and growth strategy
  • Engage with various client stakeholders to identify potential opportunities
  • Grow revenue from assigned clients by increasing width & depth of NIQ solutions
  • Develop a winning sales pitch for retaining current business and developing additional business
  • Launch and introduce new NIQ services
  • Build a strong pipeline through regular engagement
  • Own the client relationship and lead the engagement for assigned accounts
  • Foster relationships across various levels and functions of the client organization
  • Build account plan together with customer consulting leader
  • Work with internal functions to manage basic servicing for assigned clients
  • Achieve key financial metrics: revenue, profitability, and cash collection
  • Ensure proper pricing is applied according to company's policies and guidelines
  • Understand the company’s financial guidelines such as forecast and pipeline management
  • Use sales technology and digital tools (Microsoft Dynamics, Sales Loft) for efficient working
  • Monitor the actual financial performance against budget/forecast
  • Master’s degree or a Diploma in Marketing from reputed institute
  • Minimum 10 years’ experience in Marketing, Business Development with either research or consulting agencies
  • Knowledge of basic research techniques and methodology
  • Strong analytical skills and business commercial acumen
  • Impressive oral & written communication skills
  • Open to learning new digital tools for sales and marketing
Perks:
  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

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Associate Director - Sales

  • Full-time

Job Description

About this Job

The CPG industry relies on NielsenIQ to understand emerging market trends for their growth strategy and NielsenIQ provides information services and products to our retailers, that helps them take strategic business decisions. Our data offers comprehensive and timely information on market shares and category performance, competitive sales volumes and insights into distribution, pricing, merchandising and promotion. By combining this detailed information with our professional consultative services, we offer valuable insights and expertise that helps our retailers and retailers improve their manufacturing, marketing and sales decisions.

This role will be responsible for generating revenue and managing relationship with Indian FMCG manufacturers.

Responsibilities

Client Development

  • Responsible for developing relationship and generating revenue with large & medium sized FMCG manufacturers
  • Develop a comprehensive understanding of their business and growth strategy by gathering intelligence through primary & secondary sources
  • Engage with various client stakeholders to identify potential opportunities for various NIQ business lines
  • Build deep connect within the client organization across various functions

Business Development

  • Grow the revenue from assigned clients by increasing width & depth of NIQ solutions by undertaking consultative selling
  • Develop a winning sales pitch for retaining current business and find ways to develop additional business
  • Launch and introduce new NIQ services to drive adoption among assigned clients
  • Build a strong pipeline through regular engagement with various functional teams at the client’s end
  • Work with relevant internal stakeholders like specialist sales team etc to build the pitches that are relevant for client’s business requirement

Relationship Management

  • Own the client relationship and lead the engagement for the assigned accounts by having a strong understanding of their business priorities
  • Foster relationships across various levels and within various functions of the client organization namely CMI, Sales, Marketing to identify opportunities for incremental product/solution sales
  • Build account plan together with customer consulting leader to list the business objectives of each assigned client and identify NIQ solutions that can help them achieve these objectives
  • Work with internal functions (A&I, GSC hub, customer service team, Data Science, Operations) to manage basic servicing for the assigned clients which do not have a consulting lead

Financial Management

  • Achieve key financial metrics: revenue, profitability, and cash collection, as well as other related business development objectives
  • Ensure proper pricing is applied according to company's policies and guidelines
  • Understand the company’s financial guidelines such as forecast and pipeline management
  • Use sales technology and digital tools (Microsoft Dynamics, Sales Loft) for efficient working by recording prospects, forecast pipeline and convert sales
  • Monitor the actual financial performance against budget/forecast and ensure the implementation of actions that will lead to the achievement of the targets

About you

A proven commercial person, who can build and execute sales strategy and plan, and be accountable for end-to-end sales operations process i.e. prospecting, developing, proposal building, negotiating and closing sales. The person should be able to do accurate weekly or monthly sales forecast and effective pipeline management. A team player, who can collaborate with peers, and contribute to the thinking & strategy of senior management team at NielsenIQ

Qualifications

  • Master’s degree or a Diploma in Marketing from reputed institute
  • Minimum 10 years’ experience in the Marketing, Business Development with either research or consulting agencies
  • Prior working of experience with the FMCG industry would be an added advantage
  • Has knowledge of basic research techniques and methodology
  • Has strong analytical skills and business commercial acumen
  • Impressive oral & written communication skills for engaging with client stakeholders, NIQ internal stakeholders, external partners etc.
  • Open to learning new digital tools for sales and marketing

Additional Information

About NielsenIQ

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help retailers around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com

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NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Additional Information

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

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Associate Director - Sales

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  • Full-time

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