Associate Manager, Web Marketing - Hulu

Job Summary:

Hulu’s Marketing team is seeking an Associate Manager, Web Marketing who will be an exceptional addition to our Growth team. As the Associate Manager, Product Marketing at Hulu, you will be responsible for supporting operations of all landing pages across the Hulu.com website for our various subscriber acquisition initiatives. You will also be responsible for supporting improvements in our web/mobile web signup flows, and A/B testing improvements that drive incremental gains for the business. This role is highly collaborative, and you will be working with stakeholders across many teams. If you are someone who is analytical and creative, loves the challenge of understanding and acquiring customers, and has collaborated across Marketing, Product, and Engineering teams before - then this is a great role for you.

Responsibilities:

• Landing page operations: Build and optimize new/existing landing page experiences across web and mobile web to maximize subscriber acquisition and lifetime value. Utilize web technologies, including HTML, CSS, JavaScript, and content management systems.
• Work with marketing campaign managers and channel managers across Disney Streaming to build and manage custom web acquisition funnels (landing pages and signup flows) for paid/organic search, display, brand, and email.
• Use analytics and reporting tools to monitor, evaluate, and report on landing pages and signup flows. Leverage this data to identify new areas of opportunity to build custom landing pages and test hypotheses; use insights to inform user narratives and programs that improve the consumer experience leading to subscriber growth. Build a deep understanding of our analytics systems, implementation, and how users behave on our web properties.
• Help maintain our A/B experimentation roadmap for Hulu.com landing pages and sign-up flow, build tests in our experimentation platform, and interpret results in collaboration with data analysts and Finance team. Constantly seek out opportunities to optimize conversion rate for Hulu and The Disney Bundle.
• Support senior managers in evaluating the company’s business goals, marketing strategy, and digital marketing plans, to synthesize them into a roadmap for the landing page and signup flow user experiences.
• Work with partners from Product, Technical Project Management and Engineering teams to prioritize the roadmap items for front-end development and back-end systems to support those goals.
• Act as a product evangelist with a thorough understanding of customer needs and behaviors on Hulu.com (non-subscribers), effectively connecting product features to business value and translating to compelling signup experiences.
• Work with UX designers, copywriters and artists on wireframing, layout, copywriting, design and production of campaign materials - to enable an optimized online shopping & buying experience that is personalized to targeted audience types such as students, canceled users, or cart abandoners.

Minimum Requirements:

• Minimum of 3 years of experience in a web/product management, product marketing or digital marketing role.
• Experience in building and optimizing winning landing pages experiences using best practices.
• Knowledge of content management systems (CMS), HTML/CSS, web analytics platforms, SEO best practices and agile methodologies.
• Experience in defining business requirements for product features.
• Ability to build collaborative relationships with a diverse range of cross-functional partners and a demonstrated ability to influence at multiple levels of the organization.
• Experience in working with art directors, graphic designers and copywriters for creative production.
• Proficiency in AB/multivariate testing with an ability to effectively turn reporting and analysis into insights and strategies.
• Strong analytical skills, comfortable with audience segmentation, thinking through the customer journey, and developing business requirements based on customer insights.
• Ability to work in an ever changing fast paced environment with technical know-how and comfort working with acquisition marketing teams.
• Strong executor and problem solver, who can be resourceful and creative. Start-up mentality with a strong level of independence and efficiency.

Required Education:

• Bachelor’s Degree

Preferred Experience:

• Experience in a subscription business.
• Experience in project management and collaborating with developers.
• Ability to work with HTML, CSS and other Web technologies.