Audience & Segmentation Jr

About the role and the team:

Be part of the TelevisaUnivision team, the leading Spanish-language media and content company in the world. TelevisaUnivision has the most extensive library of proprietary content and is a leader in production capacity in the sector, which drives its digital streaming content, traditional television, and radio platforms.

We are a vibrant company with more than 10,000 collaborators in Mexico, Colombia, and the US. We are united by a passion for entertainment, creativity, and great milestones. At TelevisaUnivision, you will find a friendly and equitable environment to grow personally and professionally.

Join and be part of this great dynamic team!

The Sales area focuses on generating revenue and increasing market share by identifying and satisfying customer needs. This involves developing sales strategies, building customer relationships, presenting products or services, and closing commercial agreements to achieve sales goals and objectives.

About you:

Collection, preparation, and basic analysis of audience data, as well as the operational execution of segmentation strategies, thus contributing to the construction of user profiles and the optimization of advertising monetization. Ensure the quality and accuracy of the data, and perform the fundamental tasks that allow generating deeper insights and activating strategic audience segments.

Your day to day:

• Extraction and consolidation of user viewing behavior and engagement data.
• Perform initial and exploratory analyses of this data to identify basic trends or anomalies.
• Collaborate in cleaning, validating, and preparing first-party data (1P data).
• Assist in integrating different data sources (1P, 2P, 3P).
• Supervise, configure, and maintain audience segments within tools (DMPs, CDPs) according to defined methodologies.
• Perform quality control of created segments to ensure their accuracy and consistency.
• Generate segment performance reports and basic dashboards.
• Assist in documenting segmentation methodologies and data processes.
• Actively learn about the AdTech ecosystem, data platforms, and best practices in audience analysis and segmentation.
• Develop a strong foundation in analytical and data handling skills.
• Data Quality Control and Verification:
• Conduct audits and verifications to ensure the accuracy and consistency of audience data and the correct activation of segments.
• Support in A/B Segment Testing: Assist in setting up, monitoring, and analyzing A/B tests related to different segmentation or targeting strategies.
• Assist in creating and maintaining internal documentation on data collection processes, segment definitions, and analysis methodologies used by the team.
• Prepare summaries or slides with initial data analysis findings for internal presentations, under the supervision of the specialist.

You must have:

• Advanced English
• Digital Data Analysis: Experience in extracting and processing data from web or application platforms.
• Reporting and Dashboard Creation: Experience in generating performance reports and creating basic dashboards.
• Digital Marketing/Advertising Operations: Familiarity with setting up and monitoring campaigns on advertising platforms (even at a basic level).
• Database Management: Experience (even basic) with SQL for querying and manipulating data.
• Data Quality Control: Participation in data verification and cleaning tasks.
• Market Research/Trends: Collaboration in searching for industry or consumer information.
• 2 years of experience
• Basic Analytical Capability, Spreadsheet Management (Intermediate/Advanced),
• Basic SQL Knowledge, Attention to Detail, Written Communication Skills,
• Curiosity and Fast Learning

Benefits:

At TelevisaUnivision, we value the comprehensive well-being of our employees. We believe that a healthy balance between personal and professional life is fundamental to success. Therefore, we offer: Legal benefits and superior benefits that exceed legal requirements. Our goal is to create a work environment that fosters productivity, creativity, and personal and professional growth.

Our commitment to inclusion

TelevisaUnivision is an equal opportunity employer. All qualified applicants will be considered for employment without regard to sex, gender identity, sexual orientation, race, color, religion, nationality, disability, age, or any other characteristic protected by law.

Univision is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.