Brand Marketing Manager, Esports
Job Description
- Fluency in Mandarin or another APAC language.
- Relationships with agencies, broadcasters, or esports partners in the region.
- Familiarity with EA SPORTS FC or other football game franchises.
- Help develop esports marketing campaigns that promote awareness, engagement, and retention across key markets.
- Partner with Franchise Brand and Regional Publishing teams to localize and activate global campaigns across Asia.
- Collaborate with internal and external creative partners to develop assets and messaging authentic to regional esports communities.
- Manage campaign deliverables and coordination to ensure smooth execution.
- Track campaign performance and provide insights to optimize future activations.
- Build relationships with regional agencies, esports organizers, and platform partners to support ongoing program success.
- Contribute to brand presentations and campaign recaps for company partners.
- 5+ years of experience in brand marketing, esports, or sports/entertainment marketing, in APAC markets.
- Experience supporting or managing campaign execution, including creative development.
- Experience with regional esports ecosystems and fan communities.
- Experience gathering and interpreting performance data to inform marketing decisions.
- Excellent collaboration and project management skills within a global, matrixed organization.
- Experience marketing mobile games or esports programs.
- Healthcare coverage
- Mental well-being support
- Retirement savings
- Paid time off
- Family leaves
- Complimentary games
General Information
Locations: Shanghai, Shanghai, China
Role ID
211537
Worker Type
Regular Employee
Studio/Department
Competitive Gaming
Work Model
Hybrid
Description & Requirements
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
Role Overview:
We're looking for a Brand Marketing Manager to join EA's Esports Brand Marketing team. The Esports Brand Marketing team delivers competitive gaming experiences that amplify tentpole brand moments from launches to major live service beats.
You will help develop marketing campaigns for EA's esports programs, including FC Pro Mobile, ALGS and future programs across Asia. You'll partner with senior brand leads, regional publishing teams, and creative partners to deliver campaigns that grow engagement, viewership, and fandom.
You will report to the Senior Manager, Brand Marketing - Esports.
- This is full-time, hybrid work, with the expectation of working at one of our designated offices.
Responsibilities:
- Help develop esports marketing campaigns that promote awareness, engagement, and retention across key markets.
- Partner with Franchise Brand and Regional Publishing teams to localize and activate global campaigns across Asia.
- Collaborate with internal and external creative partners to develop assets and messaging authentic to regional esports communities.
- Manage campaign deliverables and coordination to ensure smooth execution.
- Track campaign performance and provide insights to optimize future activations.
- Build relationships with regional agencies, esports organizers, and platform partners to support ongoing program success.
- Contribute to brand presentations and campaign recaps for company partners.
Qualifications:
- 5+ years of experience in brand marketing, esports, or sports/entertainment marketing, in APAC markets.
- Experience supporting or managing campaign execution, including creative development.
- Experience with regional esports ecosystems and fan communities.
- Experience gathering and interpreting performance data to inform marketing decisions.
- Excellent collaboration, and project management skills within a global, matrixed organization.
- Experience marketing mobile games or esports programs.
- Fluency in Mandarin or another APAC language.
- Relationships with agencies, broadcasters, or esports partners in the region.
- Familiarity with EA SPORTS FC or other football game franchises.
About Electronic Arts
We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
LinkedInID
1449
