Business Analyst, Individual Investor

Morningstar's Individual Investor business empowers investors with data, research, and tools. This role seeks a Business Data Analyst to measure performance, analyze visitor and subscriber behavior, and optimize customer acquisition and retention. The analyst will own data analytics architecture, reporting, forecasting, and user behavior analysis, working cross-functionally to enhance product and marketing strategies for Morningstar Investor and Morningstar.com.

Must Have

• Track and analyze daily, weekly, monthly, and yearly KPIs to measure product effectiveness and progress toward growth goals.
• Build, maintain, and continuously evolve dashboards monitoring trials, subscriber growth, page views, engagement, and on-site behavior.
• Consolidate data from various sources (Google suite, Redshift, Stripe, AWS) to create automated reporting solutions.
• Collaborate with engineering to design solutions for surfacing and analyzing insights.
• Monitor and validate data from third-party sources for accuracy and reliability.
• Define baseline targets and use data-driven insights to optimize acquisition, engagement, and retention strategies.
• Conduct cohort analysis, customer lifetime value (LTV) modeling, and retention analysis.
• Develop and maintain financial forecasting models to project revenue growth and subscription trends.
• Evaluate the impact of pricing, marketing spend, and customer acquisition efforts on financial performance.
• Work with engineering and data teams to build and maintain a centralized data infrastructure.
• Define and implement data tracking solutions using Google Tag Manager (GTM) and SQL-based data pipelines.
• 2-5 years of experience in data analytics or business intelligence.
• Strong experience in SQL for querying and analyzing large datasets.
• Proficiency in Google Marketing Platform (Google Analytics, Google Ads, Looker Studio).
• Experience working with data visualization tools (Tableau, QuickSight, Looker Studio).
• Strong analytical skills, including financial modeling, forecasting, and trend analysis.
• Ability to clean, structure, and interpret large datasets to generate actionable insights.
• Strong problem-solving skills and ability to translate data into business recommendations.

Good to Have

• Experience with AWS (Athena, Redshift, QuickSight) for data analysis.
• Familiarity with A/B testing tools (Google Optimize, Optimizely) and tracking platforms.
• Programming experience in Python or R for advanced data analysis.
• Knowledge of subscription-based business models and customer retention metrics.

Perks & Benefits

• 75% 401k match up to 7%
• Stock Ownership Potential
• Company provided life insurance - 1x salary + commission
• Comprehensive health benefits (medical/dental/vision)
• Potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually)
• Additional medical Wellness Incentives - up to $300-$600 annual
• Company-provided long- and short-term disability insurance
• Trust-Based Time Off
• 6-week Paid Sabbatical Program
• 6-Week Paid Family Caregiving Leave
• Competitive 8-24 Week Paid Parental Bonding Leave
• Adoption Assistance
• Leadership Coaching & Formal Mentorship Opportunities
• Annual Education Stipend
• Tuition Reimbursement
• Charitable Matching Gifts program
• Dollars for Doers volunteer program
• Paid volunteering days
• 15+ Employee Resource & Affinity Groups
• Hybrid work environment (four days in-office each week in most locations)

About Morningstar and the Individual Investor Business

Morningstar’s Individual Investor business empowers investors with data, research, and tools to help them make informed financial decisions. Our flagship Morningstar Investor platform provides deep insights, portfolio tracking, and investment research, while Morningstar.com serves as a hub for market news, analysis, and educational content.

The Role

We are seeking a Business Data Analyst to bring analytical rigor to our product efforts. The role will help us measure performance, analyze visitor and subscriber behavior, and optimize customer acquisition and retention efforts. This role will own data analytics architecture, reporting, forecasting models, user behavior analysis, and work cross-functionally to enhance our product and marketing strategies.

You will be responsible for building and tracking KPIs across Morningstar Investor, Morningstar.com, and our broader suite of investor products, implementing analytics solutions, and driving insights that support strategic decision-making. This role will report to the Head of Product, and will partner with the engineering team to ensure seamless tracking and reporting.

Key Responsibilities

Data Analytics & Reporting

• Track and analyze daily, weekly, monthly, and yearly KPIs to measure the product’s effectiveness and progress toward growth goals.
• Build, maintain and continuously evolve dashboards that monitor trials, subscriber growth, page views, engagement, and on-site behavior across Morningstar Investor and Morningstar.com to meet the needs of the product.
• Consolidate data from various sources such as Google suite, Redshift, Stripe, and AWS to create automated reporting solutions that provide actionable insights.
• Collaborate with the engineering team to design solutions to better surface and analyze these insights.
• Monitor and validate data from third-party sources to ensure accuracy and reliability.
• Define baseline targets and use data-driven insights to optimize acquisition, engagement, and retention strategies.
• Conduct cohort analysis, customer lifetime value (LTV) modeling, and retention analysis to inform product investment decisions.

Forecasting & Financial Modeling

• Develop and maintain financial forecasting models to project revenue growth and subscription trends over the next three years based on historical data and market assumptions.
• Evaluate the impact of pricing, marketing spend, and customer acquisition efforts on financial performance.

Data Infrastructure & Collaboration

• Work with engineering and data teams to build and maintain a centralized data infrastructure that supports product analytics.
• Define and implement data tracking solutions using Google Tag Manager (GTM) and SQL-based data pipelines.

Qualifications & Skills

• 2-5 years of experience in data analytics or business intelligence.
• Strong experience in SQL for querying and analyzing large datasets.
• Proficiency in Google Marketing Platform (Google Analytics, Google Ads, Looker Studio).
• Experience working with data visualization tools (Tableau, QuickSight, Looker Studio).
• Strong analytical skills, including financial modeling, forecasting, and trend analysis.
• Ability to clean, structure, and interpret large datasets to generate actionable insights.
• Strong problem-solving skills and ability to translate data into business recommendations.
• Experience with AWS (Athena, Redshift, QuickSight) for data analysis.
• Familiarity with A/B testing tools (Google Optimize, Optimizely) and tracking platforms.
• Programming experience in Python or R for advanced data analysis.
• Knowledge of subscription-based business models and customer retention metrics.

Why Join Us?

• Be a key driver of growth in a data-driven, insight-rich environment.
• Work with a team passionate about empowering investors.
• Collaborate with cross-functional teams.
• Join a mission-driven company dedicated to transparency and investor education.

Compensation and Benefits

At Morningstar we believe people are at their best when they are at their healthiest. That’s why we champion your wellness through a wide-range of programs that support all stages of your personal and professional life. Here are some examples of the offerings we provide:

Financial Health

• 75% 401k match up to 7%
• Stock Ownership Potential
• Company provided life insurance - 1x salary + commission

Physical Health

• Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
• Additional medical Wellness Incentives - up to $300-$600 annual
• Company-provided long- and short-term disability insurance

Emotional Health

• Trust-Based Time Off
• 6-week Paid Sabbatical Program
• 6-Week Paid Family Caregiving Leave
• Competitive 8-24 Week Paid Parental Bonding Leave
• Adoption Assistance
• Leadership Coaching & Formal Mentorship Opportunities
• Annual Education Stipend
• Tuition Reimbursement

Social Health

• Charitable Matching Gifts program
• Dollars for Doers volunteer program
• Paid volunteering days
• 15+ Employee Resource & Affinity Groups

Total Cash Compensation Range

$74,325.00 - 126,350.00 USD Annual

Inclusive of annual base salary and target incentive

Morningstar's hybrid work environment gives you the opportunity to collaborate in-person each week as we've found that we're at our best when we're purposely together on a regular basis. In most of our locations, our hybrid work model is four days in-office each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.

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