Apple Ads is seeking a Client Insights Specialist for its App Store ads business. This role involves evaluating, sourcing, refining, and presenting powerful insights to help advertising customers maximize their investment in Apple Ads. The specialist will utilize data-driven and sophisticated analytical approaches with internal and external data sets to identify key opportunities, such as improving advertiser understanding of marketplace dynamics, assisting in advertiser experimentation design, conducting client pilots for new insights, and analyzing unique client-specific opportunities. The individual will identify the right metrics and collaborate with the external-facing sales team to articulate strong narratives to customers, requiring strong analytical skills, storytelling prowess, and cross-functional experience. Responsibilities include highlighting impactful insights, piloting new insights, using advanced data analytics and statistical methodologies, developing positioning and pitch frameworks for various customer personas, measuring and tracking the impact of client interactions and insights, and ensuring adherence to Apple Ads' privacy principles. Travel is expected between 10-30%.
Good To Have:- 2+ years in the digital advertising industry
- Experience with media mix modeling
- Experience with Ads Measurement, Attribution, and incrementality testing
- Search engine marketing expertise
- App-install marketing experience
- Channel partner experience (agencies, mobile measurement)
- Understanding of digital advertising landscape and critical metrics
Must Have:- 3+ years as consultant, data scientist, or business analytics/intelligence professional
- 1+ years of data wrangling with Python/Pandas
- 1+ years of SQL for data manipulation
- Experience with in-person client interactions with senior executives
- Strong communication skills for distilling complex data into actionable insights
- Deep knowledge of sophisticated analytical techniques and statistical methods
- Passion for BI and analytics with business understanding