Consumer Marketing and Circulation Specialist
Job Description
- Promote and sell Condé Nast products and services to individuals or organizations.
- Support business growth by disseminating information that promotes a favorable view of Condé Nast.
- Identify potential customers and manage existing customer relationships.
- Monitor customer and competitor activity and industry trends.
- Develop and implement advertising and publicity campaigns.
- Create and/or coordinate the production of advertising and promotional materials.
- Identify the optimal mix of advertising and promotional media channels.
- Coordinate the activities of the company's trade shows, promotions, and events.
- Plan advertising campaigns, including budget estimates and contract negotiation.
- Create and/or coordinate brand promotional merchandise.
- Measure advertising and promotion effectiveness for return-on-investment.
- Provide core/priority administrative or technical support as a seasoned individual contributor.
Condé Nast Taiwan is a company established in Taiwan in 1996 by the world-renowned global media company Condé Nast. Condé Nast is headquartered in New York City, USA. Producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company’s portfolio includes many of the world’s most respected and influential media properties including VOGUE、GQ、WIRED、Condé Nast Traveler、New Yorker、Vanity Fair, among others.
The foundation of Vogue’s leadership and authority is the brand’s unique role as a cultural barometer for a global audience. Vogue places fashion in the context of culture and the world we live in — how we dress, live and socialize; what we eat, listen to and watch; who leads and inspires us. Vogue immerses itself in fashion, always leading readers to what will happen next. Thought-provoking, relevant and always influential, Vogue defines the culture of fashion.
Marketing runs the marketing activities of Condé Nast, including representing Condé Nast to promote and sell its products and services to individuals or other organizations, and supporting business growth by disseminating information that promotes a favorable view of Condé Nast and its products and services. Activities include identifying potential customers; managing existing customer relationships; monitoring customer and competitor activity and industry trends; market research; and developing and implementing advertising and publicity campaigns. Consumer Marketing is responsible for developing and implementing campaigns to inform consumers (B2C) of the merits of purchasing its products and services. Activities include creating and/or coordinating the production of advertising and promotional materials; identifying the optimal mix of advertising and promotional media channels that align with defined customer market segmentation and buyer personas (e.g., social media, website, television, publications, billboards, etc.); coordinating the activities of the company's trade shows, promotions and events; planning advertising campaigns (e.g., budget estimates, preparing and negotiating advertising contracts, etc.); creating and/or coordinating brand promotional merchandise (e.g., mugs, bags, pens, etc.); measuring advertising and promotion effectiveness for return-on-investment. Seasoned individual contributor that provides core/priority administrative or technical support May act as a group leader for less experienced support staff
Location:
Xinyi District, TPE
