Consumer PC Portfolio Lifecycle Manager

The Consumer Category team is seeking for a Product Portfolio Lifecycle Manager to lead consumer PC portfolio.

In this role, you’ll be responsible for the product portfolio strategy, pricing, translating product capabilities into compelling positioning that resonate with global customers & markets. You’ll collaborate cross-functionally with Global business unit, Alliance, Go-to-market/4P, Market category, and sales to bring products to market and drive sales.

Responsibilities

• Portfolio Strategy and Planning: Develop and execute a comprehensive product strategy for consumer PC, including defining target market segments, pricing, product positioning and differentiation based on industry trends and customer needs.
• Product Development and Lifecycle Management: Oversee the end-to-end product development process, working closely with cross-functional teams to ensure timely and successful product launches. Manage the product lifecycle, including product updates, enhancements, and discontinuations.
• Market Analysis and Competitive Research: Conduct market research and competitive analysis to identify market opportunities, track industry trends, and stay informed about competitors' offerings. Use data and insights to inform product decisions and maintain a competitive edge.
• Pricing and Revenue Management: Set pricing strategies based on market dynamics, cost considerations, and competitive positioning. Monitor and optimize pricing to maximize revenue and profitability while ensuring value for customers.
• Go-to-Market and Sales Enablement: Collaborate with market teams to create effective go-to-market plans, including product positioning, messaging, and promotional activities. Provide category and sales teams with the necessary tools, training, and product knowledge to drive sales and meet revenue targets.

Knowledge & Skills

• PC Industry & AI: Deep understanding of the Consumer PC & AI industry, including market trends, emerging technologies, and consumer preferences specific to AI
• Product Management: Strong product management skills to oversee the entire lifecycle of PC products, from ideation and development to launch and post-launch support.
• Technical Aptitude: Proficiency in understanding the technical aspects of Consumer PCs, including hardware components, software platforms, and performance specifications.
• Market Research and Analysis: Ability to conduct product market research, analyze data, and gather insights to inform product strategy, pricing, positioning, and target audience segmentation.
• Collaboration and Communication: Excellent collaboration and communication skills to work effectively with cross-functional teams, such as product development, sales, and creative, to ensure seamless execution of marketing initiatives and drive business results.

Education & Experience:

• College degree in Computer Science, Business Administration, Product Design, Marketing or Information Technology preferred
• 7-10+ years of work experience, preferably in product marketing, sales enablement, go-to-market strategy, customer research, product management, at a global technology hardware or consumer goods company.
• Strong understanding of product lifecycle management and customer journey mapping.
• Demonstrated skill developing product positioning and messaging end-to end-and effectively manage feedback from cross-functional stakeholders.
• Excellent project management skills with proven experience driving multiple concurrent product launches and initiatives.
• Balance of strategic planning and meticulous execution to ensure consistency on a global scale.
• Strong leadership skills including team building, conflict resolution and consensus-building, in a highly matrixed, global organization.
• Ability to influence and lead virtual teams and interface effectively with all levels of management and cross-functional disciplines.
• Passionate, driven, dependable, and transformational – a real change agent.

Soft Skills

• Strong written and oral communications skills (English), including presenting and influencing with senior and cross-functional stakeholders