Content Strategist

2 Months ago • All levels • Digital Marketing

Job Summary

Job Description

The Content Strategist will create and curate content for Reddit communities, focusing on local markets. Responsibilities include developing tailored content seeding strategies, adapting content for diverse communities, and engaging with local Reddit communities to drive organic growth. The role requires analyzing content performance and providing data-driven insights. The ideal candidate should be an active Reddit user, with expertise in crafting engaging content and a deep understanding of Reddit's platform and community dynamics. The role is for a contract position.
Must have:
  • Active Reddit user and contributor.
  • Expertise in crafting content for diverse Reddit communities.
  • Deep understanding of Reddit's platform and community engagement.
  • Deep understanding of local trends and culture in market.
Good to have:
  • Experience as a successful content creator/curator on TikTok/YouTube/Instagram/Twitter.
  • Experience as a moderator/community owner on Reddit.

Job Details

Reddit is a community of communities. It’s built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 101M+ daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit redditinc.com.

Responsibilities:

  • Create tailored local content seeding strategy, identifying target subreddits, engagement tactics, and community dynamics. 
  • Curate and create compelling content, adapting it for diverse communities while maintaining authenticity. 
  • Engage with local Reddit communities, strategically seeding content to drive organic growth and meaningful interactions. 
  • Stay informed about trending topics, discussions, and emerging trends within your market and ensure they are well-represented on the platform. 
  • Analyze the performance of content seeding efforts. Provide data-driven insights and recommendations to optimize strategies for greater impact. 

What We Expect From You: 

  • Reddit user and active contributor. 
  • Expertise crafting content that resonates with diverse Reddit communities across text, image and video. 
  • Deep understanding of Reddit's platform, subreddit dynamics, and community engagement. 
  • Deep understanding of local trends and culture in your market. 

Bonus Points: 

  • Experience as a successful content creator/curator on TikTok/YouTube/Instagram/Twitter. 
  • Experience as a moderator/community owner on Reddit. 

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve.  Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.

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