Creative Content Writer

If you’re looking to be part of a dynamic, highly creative, and data-driven team while honing your storytelling skills across various formats and platforms—this role is for you. As a Creative Content Writer, you'll be responsible for crafting short, medium, and long-form content across both offline and digital channels, including ad copy, blogs, CRM content (email newsletter, push notification, whatsapp), digital/social ads, and scriptwriting. You'll collaborate closely with designers, strategists, and marketers to create compelling narratives that drive engagement and conversion based on data and insights. Your work will play a key role in executing and optimizing brand marketing campaigns, ensuring every piece of content resonates with our audience and supports business objectives

The Creative Brand Marketing team, part of the Central Marketing team, is a family of brand marketing strategists, brand activation, social media, media performance, and in-app marketing. We collaborate with various stakeholders and cross-functional teams within Gojek to gather insights, create key objectives, and plan, develop, and execute marketing campaigns. In particular, we generate attention-grabbing ideas that will entice our consumers. As an integral team within the Central Marketing, we also ensure all our efforts work to support Gojek’ Brand Marketing business objective.

Some of the past campaigns we’ve rolled out include Gojek x Uniqlo, multiple Ariel x GoSend projects, Petualangan Kuliner with Nex Carlos, Magdalena, Tanboy Kun, and Aldi Taher as our newer guest host, and many more! We’re currently working on a giveaway campaign with prizes that includes car, smartphone, PS5, gold, and many more! 

As a team, we communicate predominantly offline or online through Lark - both for work related tasks and non-work related activities. We enjoy hosting our monthly game nights and candid curhat sessions.

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.