Creative Director
Job Summary
Job Description
As Creative Director for Creative Labs, you will be a key player in the Creative team, driving 360 advertising campaigns for a wide array of products and services. You will collaborate with Marketing and Branding teams to translate marketing objectives into creative execution, formulating communication strategies for effective product storytelling. Your role involves fostering team collaboration, balancing creative freedom with strategic goals, and staying ahead of industry trends. You will provide strategic and creative direction, conceptualize and oversee campaign execution across various mediums, establish brand guidelines, evaluate campaign performance, and stay updated on industry best practices.
Must have:
- Minimum of 6 years in creative leadership
- Strong portfolio of creative excellence
- Exceptional communication and presentation skills
- Strategic thinking and understanding of branding
- Passion for creativity and innovation
3 skills required
Job Details
About the Role
As Creative Director, you will be an integral player in the Creative team, taking the wheel in driving our 360 advertising campaigns for our wide array of products and services.
With the folks in the Marketing and Branding teams, you’ll translate marketing objectives into creative execution, formulating the right communication strategies to tell effective, relatable, and relevant product stories. Your efforts will help introduce Gojek’s products and services to a wider audience, propelling us to more corners of the globe.
You will be fostering collaboration among team members, balancing creative freedom with strategic objectives, and staying ahead of industry trends to maintain a competitive edge.
What You Will do
- Provide strategic and creative direction for all marketing initiatives, ensuring alignment with brand objectives and target audience preferences
- Conceptualize and oversee the execution of compelling 360 advertising campaigns across various mediums, including digital, print, and video
- Establish and maintain brand guidelines and standards to ensure consistency and coherence across all creative assets
- Evaluate campaign performance and incorporate feedback to optimize creative strategies and improve results
- Stay abreast of industry trends, emerging technologies, and best practices to inform creative decisions and maintain a competitive edge
What You Will Need
- Minimum of 6 years in a creative leadership role, with a track record of delivering impactful campaigns and leading high-performing teams
- A strong portfolio showcasing creative excellence across various mediums, with a focus on strategic thinking, storytelling, and visual aesthetics
- Exceptional communication and presentation skills, with the ability to articulate creative concepts and strategies
- Strategic thinking and a deep understanding of branding, marketing, and consumer behavior, with the ability to translate insights into effective creative solutions
- A passion for creativity, innovation, and pushing boundaries to deliver groundbreaking work that resonates with audiences and drives results
About the Team
What is Creative Labs? A bunch of creative geeks? A cult of mad scientists? The truth is… we’re a combination of both! As part of the Gojek Marketing Team, we’re made up of Project Managers, Account Managers, Strategists, Copywriters, Graphic Designers, and Art Directors who work together to turn business objectives into creative outputs. Based in Jakarta, Indonesia, our main focus is to create the right communication - copy, visuals, medium included - to heighten user acquisition. We want to convey to as many people as possible the value of Gojek’s products in solving everyday problems - from food, transport, to payments - and easing our daily routines.
We prioritize an in-depth understanding of our target audience and craft all of our creative campaigns based on these findings. Some of these past campaigns include Foodiskon, Ramadan, “It’s OK To Be Lebay”, and J3K. Currently, our team has been working on a lot of innovation and promotional campaigns, which will help Gojek maintain our leadership in the market.
Unsurprisingly, our creative family comprises music enthusiasts, coffee connoisseurs, and movie buffs. Regardless of whether we’re working from home or the office, one of our favorite aspects of being a part of the Creative Labs fam is that we get to dress however we want! After all, fashion is a creative mode of expression 😎 If this sounds like a team you’d like to be a part of, we’ll save you a spot at the table.
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
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About The Company
GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.
GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
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