King’s Catalog Games is seeking a Creative Director to elevate the creative direction of its most impactful live titles and shape the portfolio's long-term future. This role involves being the voice of the player, architecting product vision, and partnering with product leadership. The Creative Director will transform player insights into creative strategies, define creative direction for key titles, and guide a multidisciplinary team of 10 across Game Design, Level Design, UI/UX Design, and Game Art to deliver memorable, engaging experiences. This position is a core part of the Catalog Leadership Team, reporting to the VP Catalog.

Must Have

• Define, own, and communicate creative vision for prominent titles.
• Ensure creative alignment across design, production, and tech.
• Lead, mentor, and inspire a multidisciplinary team.
• Evaluate game performance, player feedback, and industry trends.
• Translate player insights into actionable creative strategies.
• Collaborate with Product, Production, and Tech leads.
• Develop and maintain design processes and standards.
• Proven experience in a senior creative leadership role in games, entertainment, or digital product development.
• Deep understanding of game design principles, player psychology, and engagement loops.
• Strong storytelling and communication skills.
• Skilled at synthesizing qualitative and quantitative player insights.
• Experience guiding cross-functional teams from concept to execution.
• Excellent collaboration and influence skills.
• Strong knowledge of creative disciplines including Game Design, Level Design, UX/UI, Art, and Player Research.
• Experienced leader in building and developing high-performing creative teams.
• Detail-oriented with strong documentation and process-management capabilities.
• Solid understanding of the gaming market and evolving player expectations.

Good to Have

• Experience working on live games, F2P mechanics, and/or casual mobile titles.
• Familiarity with agile development and iterative design practices.
• Background in UX/UI, game design, narrative, or interactive media.

Craft:

Job Description:

Catalog Games

Department: Catalog

Reports To: VP Catalog

About the Role

At King’s Catalog Games, we manage 9 beloved live titles enjoyed by millions every day. We’re looking for a Creative Director to elevate the creative direction of our most impactful games and shape the long-term future of our portfolio.

As Creative Director, you’ll be the voice of the player, the architect of product vision, and a key partner to product leadership. You’ll transform player insights into creative strategies, define the creative direction of key titles, and guide teams toward delivering memorable, engaging experiences.

This role is a core part of the Catalog Leadership Team and reports directly to the VP Catalog. You will lead a multidisciplinary creative group of 10 across Game Design, Level Design, UI/UX Design, and Game Art.

Key Responsibilities

Creative Leadership & Vision

• Define, own, and communicate the creative vision for Catalog’s most prominent titles.
• Ensure alignment of creative direction across design, production, and tech throughout development.
• Champion creative excellence and drive innovation across the portfolio.

Team Leadership

• Lead, mentor, and inspire a multidisciplinary team of designers and artists.
• Foster a culture of collaboration, craftsmanship, curiosity, and continuous improvement.
• Grow creative capabilities through coaching, clear direction, and constructive feedback.

Product & Player Insight

• Evaluate game performance, player feedback, and industry trends to inform creative decisions.
• Lead discovery efforts to identify player needs, challenges, and opportunities.
• Translate insights into actionable creative strategies that enhance player experience and performance.

Cross-Functional Partnership

• Work closely with Product, Production, and Tech leads to translate vision into practical plans.
• Ensure strong alignment between creative direction, product strategy, and technical feasibility.
• Elevate game quality by driving clarity, documentation, and consistency in creative processes.

Process & Quality

• Develop and maintain design processes, methodologies, and standards across teams.
• Ensure all creative work meets high-quality expectations and contributes to cohesive, player-led game experiences.

Skills to Create Thrills

• Proven experience in a senior creative leadership role in games, entertainment, or digital product development.
• Deep understanding of game design principles, player psychology, and engagement loops.
• Strong storytelling and communication skills; able to craft and articulate a compelling vision.
• Skilled at synthesizing qualitative and quantitative player insights into creative decisions.
• Demonstrated success working with and guiding cross-functional teams from concept to execution.
• Excellent collaboration skills with the ability to influence stakeholders across levels.
• Strong knowledge of creative disciplines including Game Design, Level Design, UX/UI, Art, and Player Research.
• Experienced and confident leader who builds, motivates, and develops high-performing creative teams.
• Detail-oriented, with strong documentation and process-management capabilities.
• Solid understanding of the gaming market and evolving player expectations.

Bonus Points

• Experience working on live games, F2P mechanics, and/or casual mobile titles.
• Familiarity with agile development and iterative design practices.
• Background in UX/UI, game design, narrative, or interactive media

About King

With a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn, @lifeatking on Instagram, or @kinggames on X.

About Us

We bring moments of magic to hundreds of millions of people every single day. We create unforgettable games that are loved around the world.

We take the art and science of gaming to the next level through curiosity for the unexplored, passion for games, respect for each other, and love for our players.

Who we are

King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of our games, including franchises such as Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch. We have 249 million monthly active users as of fourth quarter 2019 across web, social and mobile platforms. King was acquired by Activision Blizzard Inc. (Nasdaq ATVI) in February 2016 and operates as an independent unit of the company.

Our passion

Making great games is incredibly challenging but we’ve proven it can be done… and we see a world of possibilities ahead. We’re challenging ourselves to dream bigger in a Seriously Playful way. We’re experimenting, learning, and adapting continuously to shape the industry in ways yet to be imagined.

We’re passionate about bringing moments of magic to our players and we’re not afraid to have fun along the way. Above all, we play as a team, helping each other have impact on a massive scale. And we’ll know we’ve outdone ourselves when we’ve inspired the world to play.

If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!

Together, we’ll create new experiences that raise the bar, delight billions of people, and redefine the world of games again and again.

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