Creative Lead

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield.

We are looking for an experienced Creative Lead to join our team. Reporting to the Director of Publisher Marketing, you will lead both the culturalization and development of content for our FC Online and FC Mobile titles across Asian markets, with a focus on Korea, China, Thailand, and Vietnam.

Key Responsibilities

• You will lead a small team or capture artists to deliver in game assets to our publishers and EA team
• You will deliver processes to adapt and culturalise global content for Asian markets
• You will develop original creative content for our portfolio of titles with a priority on FC Online and FC Mobile titles in Korea, China, Thailand, and Vietnam
• You will ensure all creative assets made by EA or partners maintain brand consistency while connecting with local audiences
• You will collaborate with central creative teams to provide regional insights and feedback
• You will identify cultural trends and opportunities to enhance our creative experiences in target markets

Areas of Accountability

• Creative output quality and cultural relevance across all target Asian markets
• Team performance and professional development of direct reports
• Budget management for regional creative projects
• Deliver creative assets according to product roadmaps
• Collaboration with global teams to ensure aligned messaging
• Influence and educate teams around culturally relevant content for Asia
• Market-specific creative strategy development
• Deliver frameworks to understand effectiveness of content both long and short term.

Skills and Competencies

• 5 years of creative leadership experience in gaming, entertainment, or digital media
• Cultural fluency across Asian markets, Korea, China, Thailand, and Vietnam
• Team leadership and mentorship capabilities
• Must be fluent in both English and Korean
• Project management abilities
• Curiosity about evolving creative approaches in Asia
• Gaming industry knowledge is beneficial but not critical

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.