Creator Marketing Associate
Job Summary
Job Description
Hinge is seeking a bilingual Creator Marketing Associate to support its creator initiatives across North America, with a focus on expanding into Mexico. The role involves reporting to the Creator Marketing Manager, North America, and collaborating with various internal teams and external partners to develop culturally relevant creator programs. The ideal candidate is a strategic thinker and collaborative operator who can manage creator marketing efforts for Hinge's Mexico expansion, including creator sourcing, briefing, content delivery, and agency management. They will also oversee ongoing creator and podcast programs in North America, manage deliverables, usage rights, timelines, and reporting, and identify new opportunities for creator partnerships. This position requires staying updated on cultural and platform trends, sharing insights, and helping to organize campaign wrap-ups and performance tracking.
Must have:
- Fluent in Spanish and English (written and verbal)
- Experience managing creator/influencer/social marketing campaigns
- Experience working with external agency partners
- Highly organized project management skills
- Deep understanding of social platforms (TikTok, Instagram, YouTube, etc.)
- Strategic thinking and ability to make data-backed recommendations
- Strong collaboration skills in a fast-paced environment
Good to have:
- Cultural fluency and familiarity with creator talent in Mexico
- Passion for modern dating culture and authentic storytelling
Perks:
- 401(k) Matching
- Professional Growth stipend ($3,000 annually)
- Free access to Udemy
- 100% paid parental leave (20 weeks)
- Fertility support and $10,000 for fertility preservation
- $100 monthly stipend for dates
- Free Hinge Premium for employees and loved ones
- Employee Resource Groups (ERGs)
3 skills required
Job Details
Hinge is the dating app designed to be deleted
In today's digital world, finding genuine relationships is tougher than ever. At Hinge, we’re on a mission to inspire intimate connection to create a less lonely world. We’re obsessed with understanding our users’ behaviors to help them find love, and our success is defined by one simple metric– setting up great dates. With millions of users across the globe, we’ve become the most trusted way to find a relationship, for all.
About the Role:
Hinge is looking for a bilingual Creator Marketing Associate to support our growing creator efforts across North America, with a particular focus on leading our expansion into Mexico. In this role, you’ll report to the Creator Marketing Manager, North America and work cross-functionally with brand, international, media, and agency partners to build culturally resonant, test-and-learn creator programs.
We’re looking for a collaborative operator and strategic thinker — someone who thrives in a fast-moving environment, is excited to bring creators into new cultural spaces, and has a pulse on emerging media formats and platform-native behavior. This role is ideal for someone who can move fluidly between execution and ideation, and who’s passionate about helping shape the future of how Hinge shows up through creators.
Responsibilities
- Lead creator marketing efforts for Hinge’s Mexico expansion, including sourcing and vetting creators, developing briefs, managing reviews and feedback, and overseeing all content delivery in partnership with our local agency.
- Manage always-on creator and podcast programs across North America, overseeing deliverables, usage rights, timelines, and reporting to ensure campaigns are executed with consistency and quality.
- Act as a collaborative partner across internal brand, media, and international teams — aligning on campaign objectives, creative direction, and localization needs.
- Manage agency relationships, ensuring smooth day-to-day operations, clear feedback loops, and alignment across briefs, casting, and campaign timelines.
- Proactively identify test-and-learn opportunities for creator partnerships — including new formats, platform expansion opportunities, or emerging storytelling styles.
- Stay ahead of cultural and platform trends, sharing relevant insights and creator examples with the broader team to inform content direction and casting strategy.
- Help organize campaign wrap-ups, track performance KPIs (engagement, views, sentiment), and synthesize insights into shareable recaps and strategy updates.
What We’re Looking For
- Skilled professional in creator, influencer, or social marketing, with hands-on experience managing campaigns or programs from end to end.
- Fluent in Spanish and English — both written and verbal — with demonstrated cultural fluency and familiarity with creator talent and audience behavior in Mexico.
- Proven experience working with or managing external agency partners, including briefing, reviewing creative, and ensuring smooth collaboration across functions.
- Highly organized project manager who can juggle multiple campaigns, deadlines, and feedback cycles without missing details.
- Deep understanding of social platforms, including, but not limited to, TikTok, Instagram, Substack, and YouTube, including platform norms, creator dynamics, and evolving content formats that resonate with Gen Z and millennial audiences.
- A strategic thinker who can identify opportunities, push creative ideas forward, and confidently make recommendations backed by insights.
- Strong collaborator who is comfortable working across brand, media, ops, and international teams, and can adapt quickly in a fast-paced, cross-functional environment.
- Passionate about modern dating culture, emotionally intelligent storytelling, and building programs that reflect Hinge’s values of intentionality, diversity, and authenticity.
$92,500 - $120,000 a year
Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in New York City. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.
As a member of our team, you’ll enjoy:
401(k) Matching: We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.
Professional Growth: Get a $3,000 annual Learning & Development stipend once you’ve been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 6000 courses, starting your first day.
Parental Leave & Planning: When you become a new parent, you’re eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents.)
Fertility Support: You’ll get easy access to fertility care through Carrot, from basic treatments to fertility preservation. We also provide $10,000 toward fertility preservation. You and your spouse/domestic partner are both eligible.
Date Stipend: All Hinge employees receive a $100 monthly stipend for epic dates– Romantic or otherwise. Hinge Premium is also free for employees and their loved ones.
ERGs: We have eight Employee Resource Groups (ERGs)—Asian, Unapologetic, Disability, LGBTQIA+, Vibras, Women/Nonbinary, Parents, and Remote—that hold regular meetings, host events, and provide dedicated support to the organization & its community.
At Hinge, our core values are…
Authenticity: We share, never hide, our words, actions and intentions.
Courage: We embrace lofty goals and tough challenges.
Empathy: We deeply consider the perspective of others.
Diversity inspires innovation
Hinge is an equal-opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please let your Talent Acquisition partner know.
#Hinge
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