CRM & Consumer Engagement Senior Intern

Your role:

• Collaborating with the CRM team to define and implement CRM programs aligned with the business strategy and based on consumer’s digital and e-commerce behavior in Chile and Mexico.
• Working with the CRM team to build best in class CRM experiences that will increase brand perception, retention and loyalty.
• Implementing CRM campaigns in key commercial moments across different channels, product launches and communication strategies to engage our database, working closely with the Marketing, e-Trade and Sales teams.
• Supporting the CRM team in the localization and execution of strategic plans to recruit and engage consumers through Philips apps (Pregnancy+, Baby+ etc.).
• Working with the team in Ratings & Reviews initiatives: developing and monitoring digital and omnichannel activities to improve key performance indicators (KPIs) across Personal Health categories, including Beauty, Male Grooming, and Mother & Child Care.
• Preparing analytic reports to assess campaign performance and identify actionable insights for higher consumer engagement and sales conversion.
• Conducting social listening to monitor consumer behavior and market trends, sharing relevant findings with Marketing teams to drive continuous improvement across categories.
• Collaborating closely with LATAM and international teams to align strategic actions that will have an impact on business and targets.

You're the right fit if: (4 x bullets max)

Active student status/enrollment at the University

Communication skills

Teamwork

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

Onsite roles require full-time presence in the company’s facilities.

Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

Indicate if this role is an office/field/onsite role.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

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