CRM Executive

Who we are

Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.

With 10,600 employees, the Company's casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, IL, and a land-based casino near the Nittany Mall in State College, PA, Bally's will own and/or manage 16 casinos across 11 states. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana.

Well, what about the team?

We are looking for an energetic and passionate CRM Executive to join our CRM & Player Engagement team. The successful candidate will be at the heart of executing innovative and commercially impactful multi-channel CRM marketing campaigns. You will own the campaign delivery process from the initial briefing by the Development team through to comprehensive reporting, ensuring that our commercial goals are met by delivering campaigns that are both engaging and effective.

Braze expertise and strong cross-functional stakeholder management are key requirements to ensure our multi-channel campaigns (email, SMS, in-app / on-site, direct mail and more) across the entire lifecycle are executed successfully and meet business goals, such as increased player engagement, retention and lifetime value across our UK & Ireland brands.

So, what will you be doing?

• Providing input into campaign plans, effectively turning briefs into actionable tasks
• Able to manage and govern the end-to-end multi-channel CRM campaign process, from brief to execution.
• Overseeing the campaign QA process, ensuring all campaigns are error-free, delivered according to the brief, and within agreed SLAs
• Managing the final sign-off for campaigns and assess campaign performance, sharing results with stakeholders
• Collaborating with CRM Operations and cross-functional teams to enhance and automate campaigns, and develop advanced segmentation models, creating new customer data points as needed
• Supporting the broader CRM Strategy to optimise the efficiency and effectiveness of our CRM player communications
• Providing campaign data & reports to key stakeholders
• Manage key stakeholders for various non-campaign related CRM projects
• Able to build strong working relationships with key teams across CRM & Player Engagement, Acquisition & Digital, Creative Studio, Data, Product and MarTech

And what are we looking for?

• Braze experience
• At least 2 years’ multi-channel CRM campaign delivery
• Advanced user of Microsoft Office Suite, particularly Excel
• Experience in managing CRM campaigns with a focus on multi-channel marketing
• Strong attention to detail & numerical skills
• Excellent communication and stakeholder management skills
• Ability to work collaboratively with cross-functional teams
• Positive attitude and strong resilience to handle problems and barriers to meet objectives
• Personable, friendly and communicative
• Flexible, adaptable, able to think creatively & decisively as plans evolve and events unfold
• Customer-first mindset
• Passionate about gaming & digital marketing

This is what you'll get

• Pension plan
• Health insurance
• Company share scheme
• Volunteering days
• Home office allowance
• Wellness or Gym allowance

DNA / Values

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.

Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work. We believe passionately that employing a diverse workforce is central to our success, this is our superpower.

We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.