Senior Sponsorship Manager

Description

Who we are

Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.

With 10,600 employees, the Company's casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, Bally's will own and/or manage 15 casinos across 10 states. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana.

Well, what about the team?

We are seeking a dynamic and strategic Senior Sponsorship Manager to lead the management and activation of our sponsorship portfolio, with a primary focus on a new high-profile partnership with a Nottingham Forest football club. This role is pivotal in embedding Bally’s and Bally Bet as a credible and impactful sponsor, helping us reach new audiences and drive commercial growth.

This is a unique opportunity to shape the future of Bally Bet’s sponsorship strategy at a pivotal moment in our growth. You’ll be at the heart of a major partnership with one of the world’s most exciting football clubs, helping us connect with fans and communities in meaningful ways.

This position reports to the Director of Commercial & Comms Planning

So, what will you be doing?

• Developing and executing a comprehensive sponsorship strategy aligned with brand and commercial objectives.
• Identifying opportunities to maximise brand visibility, audience engagement, and business impact through sponsorship assets and activations.
• Serving as the day-to-day contact for the Nottingham Forest football club and other rights holders.
• Ensuring contractual obligations are fulfilled and relationships are nurtured for long-term success.
• Overseeing the full lifecycle of sponsorship assets, including digital, in-stadium, hospitality, and player access.
• Planning and delivering innovative and impactful activation campaigns that resonate with target audiences and enhance brand perception and commercial performance.
• Working closely with marketing, PR, digital, and product teams to integrate sponsorship into broader business initiatives.
• Coordinating with legal and finance teams to manage contracts, budgets, and compliance.
• Monitor and evaluate sponsorship performance using KPIs and ROI metrics to inform plans, strategies and renewal recommendations, and providing regular updates and insights to senior stakeholders.

And what will you need?

• Extensive experience in Sponsorship management and activation roles within the online sports betting, iGaming, or related industries, with a track record of successful marketing campaigns and activations.
• Possess strong strategic planning and analytical skills, with the ability to translate data-driven insights into actionable strategies that drive long-term business success.
• Have excellent communication and interpersonal skills to effectively engage with internal and external stakeholders, build relationships, and represent the company's brand at the highest levels.
• Have experience of working with internal teams, agencies and managing various stakeholders to deliver joined up, impactful work.
• Possess the ability to thrive in a fast-paced, dynamic environment, demonstrating agility and resilience in adapting strategies to evolving market conditions, competitive pressures, and regulatory changes.
• Have a proven track record of delivering measurable results - ability to set ambitious targets, track and communicate performance, and drive continuous improvement.
• Experience partnering with sponsorship agencies and external vendors to plan, coordinate, and deliver high-impact activations.

This is what you'll get

Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer:

• Annual leave
• Pension plan
• Health insurance
• Company share scheme
• Volunteering days
• Home office allowance
• Wellness or Gym allowance

DNA / Values

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.

Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work. We believe passionately that employing a diverse workforce is central to our success, this is our superpower.

We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.

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